Flowwow, a global gifting marketplace for local shops in 40+ countries, has shared new insights from its 2024 market research, revealing a remarkable surge in cross-border gift orders across Europe. The European personalised gifting market is expected to grow at a CAGR of 7.01% from 2023 to 2029, driven by disposable income increases and product innovations.
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Gift-giving trends in Europe and the UK: where, how, and what were they buying in 2024?
