Fox Corporation has announced the launch of its streaming platform Tubi in the UK, marking its expansion into new markets and competition against giants like Netflix and Disney+. Tubi, known for its free, ad-supported model, boasts nearly 80 million active users monthly in the US and now offers over 20,000 movies and TV shows in the UK, including blockbusters and a variety of local British, Bollywood, and Nollywood content.
CEO Anjali Sud expressed Tubi’s strategic move to replicate its successful North American formula in the UK, aiming to captivate audiences with free access and a diverse content library. Tubi plans a robust marketing campaign starting July 15 to highlight its unique offerings across major smart TVs, iPhones, Android devices, and web browsers, ensuring easy accessibility for users.
The platform’s long-term strategy hinges on user feedback and engagement metrics to enhance viewer experience continually. Tubi aims to emulate other successful streaming services by consistently updating content and platform functionality to foster user loyalty and attract new audiences.
Operating on a freemium model, Tubi relies on ad revenues while offering free content access, which democratizes streaming and potentially broadens its user base. However, challenges such as content costs and balancing ad intrusiveness remain considerations as Tubi aims to carve a niche in the UK market among avid movie and series enthusiasts.
Source link
