Following a report from the Wall Street Journal suggesting discussions between Apple and Meta regarding potential integration of Meta’s AI models, Bloomberg’s Mark Gurman contradicted this claim, stating that Apple has no intentions of pursuing such integration.
According to Bloomberg, Apple engaged in preliminary talks with Meta back in March as part of its broader exploration into integrating various companies’ models into its devices. However, due to privacy apprehensions, Apple decided against incorporating Meta’s AI models into iPhones. The report highlighted Apple’s ongoing criticism of Meta’s privacy policies as a factor contributing to this decision.
In recent developments, Apple introduced its suite of AI features branded as Apple Intelligence and announced a collaboration with OpenAI to enable iPhone users to access ChatGPT for specific queries. Despite this partnership, Apple clarified that it remains open to integrating diverse AI models into its products. During its Worldwide Developer Conference (WWDC), Apple revealed plans to collaborate with Google for deploying Gemini.
While Meta may not secure direct integration with millions of devices, it relies on its suite of apps—including Instagram, WhatsApp, Facebook, and Messenger—boasting billions of users collectively. Notably, Meta recently rolled out its Meta AI chatbot to users in India, underscoring the company’s focus on leveraging its extensive user base in key markets.
