Rightmove incorporates upgraded lead features into agents’ CRM platforms. – TNT

Rightmove has announced that it is rolling out a significant update to its enhanced leads feature for lettings agents, by integrating with agent CRM systems.

With Rightmove’s enhanced leads feature, enquiries from prospective tenants come pre-qualified with additional information, which the property portal says is designed to help agents find the right tenant for their landlords quicker.

This includes applicant affordability, when the tenant will be ready to move in, and who they plan to rent with.

This integration means that all letting agents can receive and manage enhanced tenant leads and begin the process of running a free soft credit check on a potential applicant from within their existing CRM system. Previously, enhanced leads were only accessible to manage through Rightmove Plus.

Enhanced leads is a key feature of Rightmove’s Enquiry Manager tool, which streamlines the tenant enquiry process, saving agents time and reducing admin.

As well as receiving leads enhanced with additional information, agents can book in viewings for prospective tenants and respond in bulk to unsuccessful tenants through Enquiry Manager.

By providing an end-to-end solution for the rental market, Rightmove says it wants to make the process of renting a home easier for both letting agents and prospective tenants.

At launch, some of the largest and leading CRM systems will integrate with Rightmove’s enhanced leads feature, with others set to follow, including Reapit, Street, SME Professional, Bright Logic, and Loop.

James Bassil, Rightmove’s director of product said: “It was a natural next step to integrate enhanced leads with agents’ CRM systems, making them easier for all letting agents to manage. We’re on a mission to make the process of renting a home quicker and more efficient for both agents and tenants, by building innovative solutions that cut down on admin and simplify processes.”