White Stuff welcomed hundreds of customers to its location at The Beacon shopping centre in Eastbourne on its opening weekend.
To mark the opening, visitors were treated to complimentary prosecco and a lucky dip, with a chance to win a selection of White Stuff items.
New store showcases summer styles in sustainable fabrics (Image: White Stuff)
It is the first White Stuff store in Eastbourne and has taken up the 1,900sq ft unit between Next and Costa.
Beacon community manager Hend Moussa said: “We are thrilled that White Stuff has chosen to join us, hot on the heels of Accessorize and Jumpin Fun.
“The centre has never felt busier and we are delighted to offer our customers a great selection of high street brands and local independent retailers.”
The new store will stock White Stuff’s summer collection of clothing and accessories.
Established in 1985, White Stuff is a lifestyle brand known for its use of certified sustainable fabrics.
White Stuff has 117 shops and 49 concessions in the UK, within John Lewis, Marks and Spencer and other quality independents.
It also has six shops and 13 concessions across Europe.
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