India’s startup ecosystem is a global powerhouse. It ranks third in the world, boasting over 120,000 startups and more than 100 unicorns. Bengaluru is commonly referred to as the “Silicon Valley of India”, accounting for more than 30% of the country’s startups, while cities like Pune and Indore are also emerging as thriving startup hubs. India is home to startups in a wide variety of fields—from cutting-edge technologies in AI and blockchain to healthcare and fintech.
Why Do People Launch Startups In India?
Launching a business in India offers many advantages, which are particularly attractive for startups. One of the main reasons is India’s business-friendly laws, which make starting and registering a company relatively straightforward.
Another key factor is India’s low operational costs. This also extends to the cost of living, meaning it is far more budget-friendly to run and sustain a business, as well as reside in India, compared to many other countries.
India’s vast population ensures a steady flow of business and opportunities. This also translates into extensive trade networks that can open up numerous possibilities for investment, support, and distribution.
A startup thrives in an environment of government support, and India delivers on this front too. The Indian government offers various incentives and initiatives to nurture and grow startups across the country.
Additionally, India boasts a thriving startup ecosystem thanks to numerous incubators, accelerators, and venture capital firms that provide guidance, investment, and mentorship.
All these factors, combined with India’s rich culture and diversity, make it an appealing place not only to start a business but also to live in.
10 New Startups In India
Here are ten relatively new Indian startups that are worth keeping an eye on:
1. Zepto
Zepto is a quick-commerce startup founded in 2021 in Mumbai by Aadit Palicha and Kaivalya Vohra.
The Zepto app sets itself apart from other grocery delivery platforms by promising delivery within just 10 minutes. Their mission is to revolutionise the way groceries are sold and delivered.
Zepto achieved unicorn status within just two years of its launch.
2. Vidyut
Vidyut was founded in 2021 in Bengaluru by Xitij Kothi and Gaurav Srivastava. This startup offers a financial platform designed to simplify electric vehicle ownership.
The company provides customised financing solutions and a secondary market for electric vehicles. By partnering with key players in the ecosystem, Vidyut supports customers through every stage of their EV journey—from financing and distribution to after-sales services and resale.
3. Scrut Automation
Scrut Automation, a cybersecurity startup, was launched in 2021 in Bengaluru by Aayush Ghosh Choudhury. It offers a SaaS platform for security and compliance, helping organisations streamline risk monitoring and reduce human error.
Their platform is geared towards enhancing enterprise deal closures through robust compliance support. Scrut raised $9 million in a Series A round and has secured over $20 million in total funding. The platform is already active in more than 25 countries.
4. BlueLearn
BlueLearn is an edtech startup founded in 2021 by Harish Uthayakumar and Shreyans Sancheti. It is one of India’s largest learning platforms aimed at helping students from Tier-II and Tier-III colleges with skill development and networking.
Initially starting as a Telegram group, it grew to over 250,000 global members before temporarily shutting down in 2024. Impressively, it returned 70% of its $4 million funding to investors. In 2025, BlueLearn relaunched with a revamped, community-driven model designed to bridge the gap between education and industry.
5. Jar
Jar is a fintech startup founded in 2021 in Bengaluru by Misbah Ashraf and Nishchay Ag. Jar helps people save by automatically investing spare change from online transactions into digital gold.
The platform already serves over 15 million users, offering daily and monthly saving options. The company has raised over $109 million across its funding rounds.
6. Kalvium
Kalvium is an edtech and seed-stage startup based in Bengaluru, founded by Rajesh Kumar and Venkataraghulan V. The startup’s B.Tech computer science programme addresses the disconnect between academic learning and industry demands.
Kalvium’s mission is to ensure students are prepared for the real world. By 2025, it aims to collaborate with more than 10 Indian universities and support over 500 students annually.
7. ONWO
ONWO is an agritech startup established in Bengaluru in 2022 by Bipul Kumar. The platform facilitates the discovery, transaction, and fulfilment of food products from Indian manufacturers to curated marketplaces.
ONWO aims to streamline cross-border food trade—particularly in rice and sugar—while tackling issues like middlemen and price opacity. The startup has raised $1.6 million from Kae Capital and 2am VC.
8. Upliance
Upliance, founded in 2021 in Mumbai by IIT-Bombay alumni Mahek Mody and Mohit Sharma, is a foodtech startup focused on smart cooking appliances.
Their flagship product is a smart jar equipped with an integrated scale and touchscreen offering over 200 guided recipes. Upliance’s mission is to make daily cooking enjoyable and accessible, with meals that are as healthy and flavourful as restaurant dishes.
9. PayGlocal
PayGlocal is a fintech startup launched in 2021 in Bengaluru by Prachi Dharani, Rohit Sukhija, and Yogesh Lokhande.
It simplifies cross-border payments for Indian e-commerce businesses by offering hosted checkout pages, payment APIs, and no-code plugins compatible with platforms like Shopify.
PayGlocal is helping Indian businesses scale and transact globally with ease.
10. Battery Smart
Battery Smart, founded in 2019 in Gurugram by Pulkit Khurana and Siddharth Sikka, operates a network of tech-enabled battery-swapping stations for electric rickshaws.
Their stations provide flexible lithium-ion batteries compatible with various popular EV models. The battery swapping service allows drivers to avoid long charging times and high replacement costs, ensuring seamless operations.
