BrewDog, the multinational brewery and pub chain, is offering the heavily discounted drinks to help combat ‘Blue Monday’ – reportedly the most depressing day of the year.
In a press release, BrewDog said: “We’re saying F*** Blue Monday the only way we know how – with crazily cheap beer.
“Get down to your local BrewDog between January 20 and 24, ask for a pint of Punk IPA or AF using the special phrases below and we’ll charge you £1.”
To claim the offer, punters need to head to BrewDog Brighton, located at 52-54 Grand Parade, and say: “PintOfPunkForAPoundPlease”.
BrewDog Brighton, on Grand Parade (Image: Google) The offer, which started on Monday, January 20, is not available at the branch in Gatwick Airport.
BrewDog, founded by James Watt and Martin Dickie in Aberdeenshire in 2007, has grown to become one of the largest brewers in the UK, with 71 bars nationwide.
Blue Monday is a term coined by a UK travel company that refers to the third Monday in January, which is supposedly the most depressing day of the year.
The concept was first expressed in a 2005 press release and was supposedly based on an equation considering various factors, including weather conditions, though some consider it pseudoscience.
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