Taboola recently announced their latest Abby tool, which is an AI tool that promises a faster and more accessible way of launching ad campaigns. It can be used by businesses of all sizes, and one doesn’t have to be an expert to run ads here.
Users interact with Abby through straightforward questions. Once they provide basic information about their advertising goals, Abby creates a plan suited to their needs. The goal could be to increase brand awareness or drive product sales.
What Is So Special About Abby?
One of Abby’s strengths lies in its conversational design. It guides advertisers step-by-step, making it possible to manage campaigns with little prior experience. The tool allows users to fine-tune visual elements, such as adjusting images and crafting messages, all through simple prompts—no specialised design software required.
Abby also works with Taboola’s existing knowledge, so advertisers have the confidence to manage campaigns on their own. This AI-based assistant makes it easy for businesses to create targeted ads suited to their audience. It helps with everything from budget planning to ad placement, taking the guesswork out of campaign management.
This practical, self-service route benefits businesses of all sizes, helping them advertise effectively without needing external agencies. With Abby on hand, advertisers can make decisions quickly and refine campaigns based on real-time outcomes.
What Other Advertising Tools Are Similar To Taboola?
The following tools and platforms are also options for advertisers to try, to expand to more than just Google and Facebook. Small businesses may benefit from some of the features in these tools:
1. InMobi
InMobi focuses on mobile advertising, helping brands connect with people through personalised and engaging digital experiences. Founded in 2007, the company centres its services on mobile platforms, enabling advertisers and publishers to reach their audience effectively. It supports creative, targeted ads to strengthen connections across mobile devices.
Their platform spans several areas, including Glance, which curates content directly on lock screens, and Roposo, a space for video shopping. Nostra caters to gamers, while 1Weather provides local weather updates. InMobi combines entertainment with technology, creating personalised experiences that resonate across different platforms.
2. Yahoo DSP
Yahoo’s native ad platform integrates ads smoothly into trusted spaces, placing them on well-known sites like Yahoo and Microsoft. The ads align naturally with content, using immersive formats such as full-screen video and product displays to engage users meaningfully.
With large-scale data and machine learning tools, Yahoo DSP helps businesses meet their marketing goals. Through this platform, companies engage with users on platforms where attention is already focused, resulting in effective and responsive campaigns.
3. Adblade
Adblade specialises in content-based advertising that blends into the look of news websites. Its standout feature, NewsBullets®, mimics news snippets, increasing click rates and making ads more engaging. With access to hundreds of trusted sites, Adblade connects businesses to over 300 million users each month.
The platform allows advertisers to target specific locations and interests. It ensures brand safety through strict content monitoring, preventing unsuitable ads from appearing in undesirable places. Adblade also offers detailed tracking to help businesses measure their success in real time.
4. Outbrain
Outbrain focuses on native ads that feel like recommendations within popular media sites. These ads match the style of the content, encouraging users to engage naturally. The platform helps brands grow through discovery, making it easier for consumers to find and interact with relevant campaigns.
Outbrain supports different advertising goals, from building awareness to driving actions like app downloads or purchases. Through targeted recommendations and data insights, it ensures brands reach the right audience at the right time, increasing user interaction.
5. StackAdapt
StackAdapt runs programmatic advertising across channels such as native, video, audio, and connected TV. It targets audiences precisely, helping businesses connect with the right users through focused placements.
Its AI-based tools ensure campaigns are effective, reaching users where they are most engaged. StackAdapt provides intuitive tools for advertisers to create and manage ads easily. With access to premium platforms, it helps businesses grow their reach across industries with campaigns that achieve measurable outcomes.
6. Sharethrough
Sharethrough improves ad performance with tools designed around real user behaviour. Its research-driven enhancements help boost engagement and strengthen brand visibility using existing creative assets. AI-powered ad packages target specific audiences efficiently across native, video, and connected TV channels.
The platform prioritises eco-conscious advertising through GreenPMPs and carbon-tracking tools, helping brands reduce their carbon footprint. With integrations into major demand-side platforms (DSPs), advertisers can easily access Sharethrough’s ad formats to achieve their campaign goals.
7. Simpli.fi
Simpli.fi manages campaigns of all sizes across digital formats, including banners, video, and connected TV ads. Its tools help advertisers stay within budget while maximising results through precise targeting and user tracking.
After merging with Bidtellect, Simpli.fi strengthened its native ad offerings, making it easier for ads to fit into publisher content without disrupting user experience. The platform also supports conversion tracking and retargeting, ensuring campaigns connect with audiences effectively.
8. MGID
MGID connects advertisers with nearly one billion people every month across trusted publishers worldwide. The platform offers various ad formats to suit different goals, ensuring campaigns fit naturally with the surrounding content. These ads help businesses engage their audience in ways that feel seamless.
For retailers, native ads blend into publisher pages, avoiding disruption while keeping audiences engaged. Affiliate marketers can work with bold display ads designed to attract attention through visually rich elements. Brands can also use immersive video ads, which enhance visibility and deliver a deeper brand experience across multiple web platforms.
9. Nativo
Nativo blends branded content with editorial spaces, crafting ads that feel natural within the user’s browsing experience. Its storytelling tools—such as articles, videos, and carousel ads—encourage interaction and foster deeper connections between users and brands.
With a focus on privacy-friendly methods, Nativo finds audiences through their engagement patterns rather than relying on cookies. This approach supports advertisers in guiding users through the buying process while maintaining a trusted content environment.
10. Ezoic
Ezoic helps publishers grow their revenue by matching ads with audience behaviour. It maintains high ad performance while making sure the user experience remains enjoyable, encouraging visitors to stay on sites longer.
The platform connects advertisers with valuable audience data through secure APIs and encrypted tools. Publishers also benefit from detailed analytics, helping them understand visitor behaviour and optimise content. Video tools further increase engagement, strengthening the connection between publishers and their audience.
