Abby is Taboola’s newly released AI assistant that makes the processes for ad campaigns quicker and easier to manage. Instead of forcing users to work on complicated dashboards, Abby works through a simple chat interface.
Advertisers can input their goals, and Abby will create campaigns, suggest budgets, and adjust visuals directly through conversation, cutting out unnecessary steps. This is the first in the advertising industry. Abby uses over a decade of Taboola’s campaign data to help businesses build effective ads faster.
Tasks that once took hours to complete can now be finished in minutes. It also lets users create and tweak images or captions without the expensive tools or designers. This assistant gives advertisers a way to handle online marketing without being overwhelmed by technicalities, bringing digital campaigns within reach for businesses of all sizes.
How Would This Help Startups And SMEs?
Many small businesses find online advertising difficult to manage, with limited budgets and time being some of the barriers. Abby takes these barriers away so that businesses can keep going with other parts of the operations. Their chat-based interaction lets users describe what they want to achieve, and Abby builds the right campaign to match.
Abby can also be an alternative for businesses looking beyond Google or Facebook, where high costs can often limit smaller campaigns such as those of small businesses, which in turn takes down chances of visibility. Taboola’s network helps these businesses find new audiences without the steep competition.
Why Is This A First Of Its Kind?
Abby competes with tools like Google’s Performance Max and Meta’s Advantage Plus, which also use AI to improve ads. However, Abby’s simplicity makes it easier for non-experts to manage campaigns without needing technical knowledge. Instead of overwhelming users with settings and dashboards, Abby keeps everything conversational for a more intuitive feel.
Taboola’s publisher network also is useful. Abby gives businesses access to millions of daily users across trusted platforms such as CBS and Apple News. This reach makes it easier for advertisers to connect with people outside social media channels in order to grow their audience. Abby’s creative tools also make it practical for users to modify ads quickly. Businesses can update images, captions, or calls to action on the go, without needing extra tools or designers.
How Would Taboola Convince Businesses To Switch?
Getting businesses to switch from familiar platforms could take time. Many small companies stick to Google or Facebook, even when costs become a problem, because they know how those systems work. Convincing business owners to try Abby will require showing them that the switch is worth it, especially when budgets are tight.
Analysts, such as Andrew Lipsman, point out that smaller businesses may be cautious about adopting AI tools. Some business owners are wary of learning new systems, preferring to stay with what they know. It can be tough to break these habits, even if the new tools are easier to use.
Abby will need to win over users quickly and deliver visible results to keep them engaged. Without consistent support, businesses might hesitate to leave familiar platforms behind entirely.
