FemTech is a word used to describe technology, software and services specifically designed to improve women’s health. This can include menstrual-tracking, fertility, and other areas.
According to Statista, the global FemTech market was worth around $52 billion in 2023. Given its products service half of the global population, it’s no surprise that this is an area primed for growth.
Here, we take a look at 10 entrepreneurs who are innovating with tech in the female wellness space, helping shape the future of FemTech.
Michelle Kennedy – Peanut
After a successful career in law, and managing dating app Badoo, Michelle Kennedy created Peanut, a social networking app designed for mothers to connect.
Dubbed one of the fastest growing social networking apps for women, the app creates a safe space for people to talk about fertility, pregnancy, motherhood, and menopause.
With millions of users worldwide, Kennedy has built an empire, fostering human connection.
Tania Boler – Elvie
Tania Boler founded Elvie, a FemTech company that has changed the breast pump industry.
Their hero product, a silent, wearable breast pump, gained a lot of attention for its sleek design. Having discovered an area that needs innovating, Boler has invested in design-led products that empower the people that use them.
Kate Ryder – Maven
Kate Ryder is the founder and CEO of Maven, a digital healthcare clinic focused on helping women.
After a career as a venture capitalist, and then a journalist, she turned her attention to starting her own business. Maven has now grown into the largest virtual clinic for women and families, breaking down barriers to healthcare for those that need it.
Dr. Helen O’Neill – Hertility
Dr. Helen O’Neill is the co-founder and CEO of Hertility, a company that is helping more women access hormone and reproductive testing at home.
After getting a masters in Prenatal Genetics and Fetal medicine, as well as a PHD from UCL, she has worked to help more women understand their bodies.
Mridula Pore – Peppy Health
Mridula Pore is the co-founder of Peppy Health, a digital platform helping people access support when it comes to areas like menopause, fertility, and postpartum care.
With degrees from Cambridge University, MIY and MIT Sloan, she embarked on a business venture designed to address gaps in traditional healthcare systems.
With the programme offered as an employee benefit, more people can get the healthcare advise that they need, when they need it.
Nader AlSalim – Gaia
After struggling with his own IVF journey, Nader AlSalim founded Gaia, a FemTech company that focuses on making fertility treatments more accessible and affordable to everyone.
Gaia allows prospective parents to pay a protection fee to unlock funding for IVF treatment, only paying the rest if they have a child. This helps reduce the financial burden of IVF by offering a 0 interest loan, repayable only if it works.
His work is helping those struggling with their fertility work through the difficult journey of fertility treatment.
Kim Palmer – Clementine
Kim Palmer is the CEO and Founder of Clementine, a hypnotherapy app designed to help women manage anxiety.
Clementine uses hypnotherapy to help improve people’s wellbeing. The app has been widely praised for its simple methodology and effective results, helping women take control of their mental and physical health.
Felicia von Reden – Ovom Care
Felicia von Reden co-founded Ovom Care, a platform that helps people better understand their reproductive health.
By combining science and AI, the platform guides women through hormonal testing and treatment plans that can help with fertility.
With a goal of making the patient experience more smooth, Ovum is helping more people learn about and take control of their reproductive health.
Hannah Samano – Unfabled
Hannah Samano is the Founder and CEO of Unfabled. At just 29 years old, Hannah launched menstrual wellbeing company Unfabled.
A marketplace for healthier menstrual care and wellness products, Unfabled has helped more people access the products that are right for them. With everything from organic tampons to CBD oil, Unfabled shows how much choice their is in the menstrual care industry.
Dr. Elina Berglund Scherwitzl – Natural Cycles
With a background in Physics, Dr. Elina Berglund Scherwitzl founded Natural Cycles, the world’s first FDA-cleared birth control app.
The app tracks a woman’s body temperature every day to predict when she might be ovulating. Given women are only fertile for a small window every month, this allows them to take precautions when needed.
As an alternative to hormonal contraceptives, Natural Cycles is opening more options to people who do not want to take hormonal birth control.
