Amazon is integrating its Amazon Clinic telehealth service into its primary care business, One Medical, as announced on Thursday.
In a blog post, Amazon detailed that to streamline its primary care offerings for customers, the service has been rebranded as Amazon One Medical Pay-per-visit, now featuring more affordable pricing. Customers can now pay $49 for a video call visit or $29 to text a doctor.
Amazon’s strategic focus on healthcare continues as health tech startups, especially in the virtual care sector, gain traction. This move may impact startups with similar services, such as Carbon Health, Galileo, and Summer Health.
Under the One Medical brand, Amazon provides two options: a telehealth service for over 30 common conditions (including acne, eczema, the flu, pink eye, seasonal allergies, and sinus infections), or a paid membership for on-demand virtual care and next-day in-person appointments at over 150 One Medical primary care offices across the U.S. Membership costs $9 per month or $99 per year for Prime members and $199 per year for others.
The pay-per-visit service is a convenient choice for customers who don’t live near an Amazon One Medical office or already have a primary care provider but need quick and easy access to address a one-off condition. Customers don’t need insurance, and FSA/HSA payments are accepted.
Amazon has significantly increased its healthcare investment in recent years, including the nearly $4 billion acquisition of One Medical. Amazon launched Clinic in 2022 as a virtual health storefront for one-time telehealth services. In the same year, Amazon shut down its employee-focused virtual primary care business, Amazon Care, which combined telehealth and in-person medical services.
Meanwhile, other large companies are retreating from the healthcare space. In April, Walmart shut down its health center and virtual care service.
