Brighton and Hove City Council has issued the warning ahead of England’s World Cup match against Mexico, which kicks off at 1am on Monday.
Late-night celebrations are expected along the seafront, with fans gathering from pub screenings and staying out into the early hours.
Dr Nicola Lang, director of public health at Brighton and Hove City Council, said: “We want people to enjoy the match, but we also want everyone to get home safely.
“The sea can be dangerous at any time of day, but risks increase significantly at night.
“Even if you’re not in difficulty, entering the sea can trigger a major emergency response and put additional strain on emergency services.”
Dr Lang stressed that alcohol, in particular, increases the danger.
She said: “It’s especially dangerous after drinking.
“Alcohol impairs your judgement, balance and your ability to cope with cold water shock.”
The council’s message is clear: avoid the water entirely if you’ve been drinking.
People are advised to look after friends and call 999 immediately if anyone is in danger.
Entering the sea at night is particularly hazardous, not only due to impaired judgement but also because it can prompt emergency service callouts that may put others at risk.
Beachgoers are reminded that alcohol and swimming do not mix, and even a short distance from the shore can quickly become life-threatening.
Council officials have highlighted the steeper sloping beaches in Brighton and Hove, where the water becomes deep within only a few steps, especially during current spring tides.
Extra caution is advised around the Black Rock and Brighton Marina areas near the football fan zone, which border dangerous waters with strong currents.
Swimmers face the risk of submerged hazards and being swept out to sea.
People are also strongly advised to steer clear of marina walls, harbour entrances, and coastal structures during the celebrations.
If someone appears to be in difficulty in the water, the public is advised to dial 999 and call the coastguard.
If someone is very unwell after drinking or taking other substances, bystanders are urged to call 999 for an ambulance and tell the crew what you know.
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