PowerFunds is an independent fintech company and watchdog for retail investors, founded to give everyday savers the kind of ongoing fund oversight traditionally available only to wealthy investors and institutions.
Millions of investors hold funds chosen years ago, often without reviewing whether they remain the strongest option. PowerFunds puts that information back where it belongs: in the hands of the people whose money is actually at stake. The platform continuously monitors and rates every fund across the UK and Swedish markets. It first assesses the strength of each investment category and then ranks funds within those categories against the best passive alternatives after fees. By focusing on long-term consistency and overall fund quality, PowerFunds provides investors with clear, easy-to-understand and actionable ratings.
Today, PowerFunds monitors more than 58,000 funds in the UK and over 30,000 funds in Sweden and already serves thousands of active users across both markets.
PowerFunds was founded by CEO Anders Ramsten, who brings more than 30 years of investment industry experience. Anders was previously a member of the executive management team at Swedbank Robur, one of the Nordic region’s largest asset managers. During his 17 years at the firm, he led the team managing Swedbank Robur Technology, at the time one of Europe’s largest technology mutual funds.
The company is built by an experienced team spanning investing, technology and growth. Co-founder and CTO Jan Seevers leads technology and AI development. Chief Growth Officer Martin Sandberg previously spent 12 years at Spotify, where he was responsible for the Premium business, and Chief Marketing Officer Martin Fahnehielm previously held senior roles at Ogilvy and Young & Rubicam.
PowerFunds is backed by UK venture capital firm Symvan Capital, is a graduate of the AI Forge accelerator, and was a finalist at the EISA Awards 2026 at the House of Lords in London.
What Makes A Good Fund, And Why Does It Matter For Everyday Investors?
Most investors focus on star ratings and fees. We think that’s a mistake. A five-star fund in the wrong category can still be a poor investment. At PowerFunds, we turn the process around. We first assess the category and then the fund within that category, comparing it with the best relevant index alternative, with fees included.
For everyday investors, this matters enormously. Most people invest through pensions and ISAs over decades, and choosing the wrong funds can have a major impact on their future retirement wealth. Most people spend more time choosing a holiday than reviewing the funds that will determine their retirement income. We think that needs to change.
Is A Financial Advisor Always Worthwhile?
Good financial advisers can be hugely valuable, particularly for retirement planning, tax and broader financial decisions.
However, only around one in ten UK investors has access to regulated financial advice. Millions are effectively on their own when choosing funds for their pensions and ISAs. PowerFunds is not here to replace advisers. We are here to empower everyday investors with independent insights so they can make better-informed decisions about their long-term savings.
Ironically, good long-term investment outcomes may matter even more for everyday investors than for the wealthy. Wealthy investors often have advisers, private banks and family offices helping them make decisions. Most ordinary savers have nobody.
We believe high-quality fund oversight should not be a luxury reserved for the wealthy.
Investments And Funds Are Very Established Industries. How Do You Go About Innovating There?
The UK fund market contains more than 58,000 funds. Most investors simply cannot navigate that level of complexity. Our innovation is not about creating yet another investment product. It is about providing simple, comprehensive and actionable insights that help everyday investors find their way through the fund universe.
We combine independent ratings with continuous monitoring, so investors do not fall asleep behind the wheel. Funds change, managers change and performance changes. The fintech industry has produced countless apps designed to help investors allocate new money. Far fewer companies are helping investors answer a much more important question: Are the funds I already own still good investments?
That is the gap PowerFunds was built to fill.
Importantly, we do not manage anyone’s money. We empower retail investors to make better-informed decisions about their own pensions, ISAs and investments. Checking the quality of your existing funds on the PowerFunds website is completely free.
For investors who want ongoing monitoring of their funds, access to our independent Fund Watchdog, the full fund universe, top fund lists and our regular insights and newsletters, PowerFunds Premium costs less for an entire year than many financial advisers charge for a single hour of advice.
What Spurred You To Establish PowerFunds?
After more than 30 years in investment management, I realised something uncomfortable: wealthy investors receive continuous fund oversight, while millions of ordinary savers are largely left to fend for themselves.
The industry spends enormous resources helping investors select funds, but very little helping them monitor those investments over the decades that follow. Most people assume somebody is watching their pension. In reality, many investors are largely on their own once they have made an investment.
We built PowerFunds because we believe millions of everyday investors deserve the same quality of fund oversight as the wealthy.
Everyone deserves an independent watchdog looking out for their long-term interests, not just those with substantial assets or access to private wealth managers.
That is the mission behind PowerFunds.
What Have Been Your Biggest Learnings Operating In Funds And Investments?
The biggest lesson is that investors often focus on the wrong things.
Many choose funds based on star ratings, recent performance, brand recognition or fees alone. But investing is rarely that simple. A low-fee fund in the wrong category can still be a poor investment.
We’ve learned that long-term consistency matters, that categories matter and that investors need clarity rather than more noise. Most importantly, we’ve learned that small investment decisions made today can have an enormous impact on future retirement outcomes.
Unfortunately, most people either underestimate the importance of fund choice, think investing is too complicated, or simply find it too boring to pay attention to. That can prove very expensive over a lifetime. The investment industry has no shortage of stars, ratings and awards. Yet millions of investors still do not know whether they are in the right funds.
I’ve also learned that the industry often operates from an inside-out perspective rather than an investor-first perspective. One CEO of a large fund manager once said to me: “Anders, funds are not bought. They are sold.”
That comment stayed with me. It reinforced my belief that investors need an independent watchdog sitting on their side of the table. That is why PowerFunds exists.
What Challenges Are PowerFunds Addressing?
The biggest challenge is behavioural rather than financial.
Most everyday investors know they should pay attention to their pensions and investments. The problem is that many find investing complicated, intimidating or simply too boring to engage with. As a result, millions of people make an investment decision once and then do nothing for years, assuming somebody else is keeping an eye on their money.
Unfortunately, market conditions, fund managers and long-term trends change over time. Doing nothing can therefore become a very expensive strategy.
The challenge is made even greater by the sheer amount of choice. The UK market contains more than 58,000 funds. Even within a single category, investors can face thousands of products trying to do broadly the same thing. What other consumer market offers that many products?
This complexity would perhaps be justified if most funds added value. But research consistently shows that around nine out of ten active funds fail to beat their benchmark over the long term, let alone outperform the best low-cost passive alternative available in their category.
PowerFunds was built to make fund investing simple, transparent and actionable. Our aim is not to encourage people to trade constantly. It is to help everyday investors avoid remaining stuck in persistently underperforming funds for years simply because nobody told them otherwise.
We believe investors deserve an independent watchdog that continuously monitors their funds and prompts them when it may be time to review their holdings.
How Do Everyday Investors Go About Finding The Right Fund, And Where Does The Process Typically Go Wrong?
Many investors begin by sorting on fees, looking at star ratings, following performance tables, or simply selecting funds available through their existing bank or pension provider.
The process often goes wrong because investors start with the fund rather than the category.
At PowerFunds, we believe investors should first ask whether the category itself is attractive. Only then should they identify the strongest funds within that category and compare them with the best passive alternative.
Our own research of investor discussions on Reddit revealed something interesting. Experienced investors accept that fund research is fragmented and compensate with manual processes, spreadsheets, multiple websites and a great deal of intuition. Many eventually default to passive investing, not necessarily because they oppose active management, but because monitoring active funds becomes too difficult and time-consuming.
It is certainly possible to do much of this work yourself, but there is currently no widely adopted solution that seamlessly combines category selection, fund selection, fees and proactive monitoring in one place. Investors still rely on fragmented workflows combining databases, factsheets, spreadsheets and intuition.
The biggest gap, however, is monitoring. The investment industry is extremely good at helping people buy funds. It is remarkably poor at telling investors when they should reconsider them.
Most investors are never alerted when a fund they own starts to underperform, when the category it operates in begins to weaken, or when better alternatives emerge. As a result, many investors stay in weakening funds for years simply because nobody tells them otherwise.
We think that has to change.
What Are Everyday Investors Missing Out On By Not Paying Their Funds The Right Attention?
Potentially a substantial amount of future wealth.
Many investors buy a fund and then leave it untouched for years, assuming somebody is keeping an eye on it. In reality, market conditions and long-term investment trends change over time. A buy-and-forget strategy is rarely a good strategy when it comes to long-term fund investing.
PowerFunds does not promise to identify tomorrow’s best-performing fund. Our promise is simpler, but we believe far more valuable: to help investors avoid remaining stuck in persistently underperforming funds over long periods of time.
With a long-term perspective, the difference between staying in strong funds and remaining in weak ones throughout a lifetime of pension saving can be enormous.
A 2% difference in annual returns may not sound like much in any given year. Over a 40-year working career, however, it can potentially mean the difference between an average retirement and a very comfortable one.
For everyday investors, making better fund choices can mean retiring earlier, enjoying greater financial freedom in retirement, or helping children and grandchildren onto the property ladder.
Nobody would buy a car and promise never to service it again. Yet millions of investors effectively do exactly that with their pensions.
What Is Next For PowerFunds?
Having launched in both the UK and Sweden, we are now focused on scaling the platform, expanding partnerships and continuing to improve our technology and monitoring capabilities.
Our immediate focus over the coming 12 to 18 months is to accelerate growth in the UK and Sweden, while preparing for expansion into additional European markets and, ultimately, the United States.
The long-term ambition is clear: to build the world’s leading independent watchdog for fund investors and help millions of people make better long-term investment decisions.
How Can We Find You?
Visit us at www.powerfunds.io or follow PowerFunds on LinkedIn for regular insights on fund quality, long-term investing and developments across the UK and Swedish fund markets.
