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With Easter nearly here and the long weekend ahead, social media feeds are filling up with spring-inspired content.
But beyond spring-related deals and Easter promos, good social media marketing also means tapping into trends to better engage with audiences and show off brand personality.
From nostalgic throwbacks to viral challenges and creative team content, these trends give businesses fun ways to connect with their customers and stand out online.
As always, we’ve been keeping an eye on what’s taking off on social media right now and have gathered six of the most popular trends to follow this April.
1. Pretending to read live comments
Sound: None
Going live on social media, particularly on TikTok Live has become a popular way to showcase products and interact directly with target audiences in real time. It’s also become a major driver for sales, with over 6,000 TikTok Live shopping events held daily in the UK and half of users making a purchase after watching one.
So, what does this trend mean, exactly? Taking on the format of a “point of view” (POV) video, the trend involves two people pretending to be on live and reading fake comments from viewers.
Businesses have used this format to create humorous content, with founders reading comments that expose them for embarrassing habits or moments, rather than focusing on the products or services they sell. It’s a fun way to show the less serious side of a business and let personality take centre stage. Alternatively, it can also be a clever method of promoting upcoming products by creating some buzz and excitement ahead of the launch.
Source: RiRi Hair Extensions (TikTok)
2. I’m never dancing to Hannah Montana
Sound: Hoedown Throwdown – Miley Cyrus
No, we still can’t get over the fact that 2006 was 20 years ago, and nothing screams that year harder than Disney’s “Hannah Montana”. Now, the fictional pop sensation has taken the stage once again with her 20th anniversary special on Disney+.
Whether you were a religious follower or missed the boat, Hannah Montana content has been making the rounds on TikTok. One trend in particular is “never dancing to Hannah Montana”, in which someone says those exact words, before the scene changes to them dancing to Miley Cyrus’s “Hoedown Throwdown”.
Nostalgic content has long been popular on social media, and this trend is the ultimate way to tap into that shared experience and connect with audiences who remember the show. And even if you don’t want to follow this trend specifically, fun content around the show in general can be just as effective. As Hannah Montana says herself: You get the best of both worlds.
Source: Currys (TikTok)
3. Go easy on my mind MF
Sound: Who’s That Calling? – Olga Myko
We all love a “then vs now” post, and in the last few years, people have used this format to show “glow ups” of themselves. If you’re confused about this term, it refers to someone’s transformation into a more attractive or accomplished version of themselves.
Set to the lines “go easy on my mind, motherf**ker” from “Who’s That Calling?”, this trend features TikTok slideshows showing a before-and-after transformation of someone’s personal glow up.
For businesses, a “glow up” can work in different ways. For example, highlighting the before-and-after of how a product delivers results. Alternatively, it can be used to demonstrate how far a business has come since the beginning, such as showing its first product or a younger founder as the “before”, and its expanded offerings or the founder today as the “after”.
Source: Hair Syrup (TikTok)
4. This is who…
Sound: Any
Jumping back on the nostalgia train, another popular trend in the last month has been “this is who”, where people share photos from their early childhood paired with a sentence on what they do now.
For businesses specifically, this can be phrases like “this is who runs our marketing”, “this is who manages our finances”, or “this is who takes care of all the data”. It can also be something a little more humorous, such as “this is who keeps us sane”, “this is who thinks he’s a comedian”, and “this is who can’t be trusted on a night out”.
The point of the trend is to match those old photos with the team’s current roles or personalities today. It’s a fun and wholesome way to combine nostalgia with personality and connect with viewers on a more personal level.
Source: Bold Bean Co (Instagram)
Source: KDM Events (TikTok)
5. Catch the balloon challenge
Sound: Austin Powers Theme – N.Y. Jazz Orchestra
Moving on to fun behind-the-scenes content, a popular trend right now is the “catch the balloon challenge”.
Put simply, this trend involves someone letting go of a loose balloon, which the other person has to catch before it hits the ground. Whoever manages to catch it wins, which is almost impossible, as they can float or bounce around in crazy directions.
Like most silly trends, there really isn’t a whole point to this challenge, other than to show the team behind the brand having fun and share the laughs with their followers. It’s also a good opportunity to expose who on the team is the absolute worst at ball games.
Source: Give Me Cosmetics (TikTok)
6. I fell, but…
Sound: Chains of Love – Charlie xcx
Falling over or tripping is embarrassing for anyone, but being able to save an item you were holding shows true commitment and also some pretty impressive agility.
This is what this trend is all about. Users share a video of themselves lying on the floor after “falling over” and holding a specific item (such as a drink or cake) up in the air with their hand, with the caption “I fell, but…”.
Ultimately, it’s another fun way for businesses to show off products and promotions, while also adding a humorous and relatable touch to their social media content.
Source: The Beauty Crop (TikTok)
Trends are temporary, but engagement can be forever. Check out our TikTok for Business guide to learn everything you need to know about creating posts that show off your brand, resonate with your audience, and drive the best results.
