The city council has met with more than 100 stakeholders in a series of workshops to inform a two-year strategy that will feed into the Sussex Visitor Economy Strategy for Growth 2024-2034.
The strategy aims to support the city’s tourism and hospitality sector, which attracts more than 12 million visitors each year, supports thousands of jobs, and has a huge impact on the city’s wider economy.
Brighton and Hove City Council has met with more than 100 stakeholders in a series of workshops. (Image: Brighton and Hove City Council)
The intention is for this two-year strategy to be co-created with local stakeholders and the council has held four engagement events in recent weeks, attended by more than 100 representatives of local businesses.
Councillor Birgit Miller, cabinet member for culture, heritage and tourism, has highlighted the importance of a collaborative approach to shaping the city’s visitor economy over the coming years.
She said: “It was fantastic to see so many representatives of our visitor economy come together.
“The workshops featured lively, constructive conversation, with participants sharing their priorities, challenges, and aspirations for the future.
“This feedback will now feed directly into our new strategy, which in turn will guide our work supporting and promoting the city as a destination.
“We are incredibly grateful to everyone who took the time to join us.
“Hearing directly from those who work within the visitor economy every day is essential to building a plan that reflects real needs, opportunities and ambitions.”
The face-to-face and online events drew a broad mix of stakeholders, including hospitality businesses, cultural organisations, attractions, event organisers, transport partners and tourism professionals.
Meetings took place at the Brighton Centre, Maldron Hotel and Leonardo Hotel, with a fourth session held virtually.
The two-year plan will help deliver the longer-term Sussex Visitor Economy Strategy for Growth 2024–2034.
Stakeholders who were unable to attend the workshops are still able to contribute by emailing partnership@visitbrighton.com until Thursday, February 26.
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