Startups today don’t just utilise CRM tools; they build entire go-to-market strategies around them. From customer journeys with automated emails and lead scoring to real-time sales tracking and customer service workflow automations, CRM systems are doing a lot of the heavy lifting in the background. However, there’s a catch. All of that automation requires a fast and reliable business-grade broadband. For UK startups that run complex CRM automations, poor internet is more than just an annoyance; it will slow down sales, interrupt customer journeys and can result in lost revenue.
Why Broadband Matters for CRM-Driven Startups
A CRM that is syncing contacts, triggering automation, updating pipelines and integrating tools like Slack, accounting software or marketing software requires a strong internet connection to ensure everything remains running smoothly.
Why Do CRM Systems Depend on High Upload
Speed?
Upload speed is just as important, if not more important, than download speed for CRM systems. Most broadband providers advertise download speeds, making the priority on upload speed out of the norm. Due to the cloud-centric architecture of CRM systems, upload speed is just as important as download speed. Inadequate upload speeds result in automation delays, VoIP lag, slow file shares and unsynced systems.
What to Consider From Broadband For Heavy CRM Usage
Opting for one of the cheapest broadband packages may save you money in the short run, but it may stifle your future growth potential. Here’s what to consider:
Full Fibre (FTTP) As Opposed To Standard Fibre
With full fibre you can expect better and more consistent speeds and better reliability than older FTTC connections.
Upload Speeds
Most providers will advertise their download speeds but CRM automation is heavily reliant on uploading. So look for packages that have symmetrical uploads and have a strong uploading capacity.
At Least 100-300 Mbps
If your team is small, 100 Mbps may work, but if you are scaling, using VoIP, running video calls and syncing multiple tools 300 Mbps is definitely safer bet.
Business Grade SLA
In Residential packages, SLA (Service Level Agreement) is very rarely offered, but with Business Grade packages you will have guaranteed uptime and your faults will be resolved faster.
Simple Scalability
Startups are prone to rapid growth and they will require broadband providers that will enable them to increase their speeds with little or no disruption.
Why Better Broadband is a Smart Investment
Business broadband may seem more expensive than residential options, yet for startups that are CRM-based, it makes more sense to invest in it. For startups that want to focus on growth through automation, reliable broadband is foundational. Reliable business broadband will ensure:
It is essential to have a solid business connection to ensure that customer communication is seamless. Business plans usually have static IP addresses, which means better online security. In addition, expanding your business is quick and inexpensive with business broadband.
Best UK Broadband Providers For CRM Heavy Startups
These are some of the best business broadband options for growing businesses in the UK:
bOnline
bOnline is focused on startups and small businesses. The plans are easy to understand and the services are designed to eliminate unnecessary complications. They offer business-grade support and top business internet, without the costs that come with larger businesses.
BT Business
As one of the longest-serving providers in the UK, BT has extensive nationwide coverage, as well as various full fibre business packages.
TalkTalk Business
Talk Talk Business has inexpensive internet options that are still reliable and offer a variety of choices.
Finding Suitable Broadband Options For Your Startup
Finding suitable broadband options for your startup requires you to have an understanding of how your team actually operates on a daily basis. Take into consideration:
- How many people are online at the same time.
- How many people are using VoIP calls.
- How many people are engaged in Zoom meetings.
- How many people are using the same cloud storage, or;
- How many people have multiple CRM integrations open at the same time.
If you’re going to be expanding your team in the near future you want to be sure to get a broadband provider that can increase your speeds simply.
