one.five, a Hamburg-based company building AI-powered solutions for packaging product development, has raised €14 million in Series A funding. The round was led by Dr. Hans Riegel Holding (one of the principal shareholders of the confectionary group HARIBO), with participation from 212 NexT, Symbia VC (family office), Btomorrow Ventures, KIMPA Impact (multi-family office), Zubi Capital and existing investors Speedinvest, Planet A, Green Generation Fund, Climentum Capital, Revent and WEPA Ventures.
Founded by Martin Weber, former CFO of vertical indoor farming unicorn Infarm, and Claire Hae-Min Gusko, previously Head of Business Strategy at Infarm, one.five aims to accelerate the transformation of the global packaging supply chain through AI-driven innovation. Through its proprietary platform, which applies AI to packaging product development, one.five significantly shortens time to market and enables packaging players to bring innovative packaging solutions to market faster and more efficiently.
The fresh capital will be used to further expand one.five’s proprietary AI platform and data foundation, enabling companies across the packaging value chain to develop successful packaging products faster and with significantly higher market success rates.
Solving The Product-Market-Fit Problem In Packaging
Despite record climate pledges, the world remains heavily dependent on plastic. Today, only an estimated 15-20% of global packaging can be classified as sustainable, while less than 15% of plastic packaging is actually recycled and nearly half still ends up in landfill.
On average, around 60% of R&D budgets in the packaging industry are spent on products that never achieve commercial success. This challenge is particularly acute in primary packaging for fast-moving consumer goods (FMCG), where low margins, high volumes, volatile consumer preferences, and rapidly changing regulation leave little room for error.
One.five addresses this problem by embedding product-market fit directly into the development process. Their AI-driven platform optimizes this process by translating all success-critical factors, from technical performance and regulatory compliance to cost targets and consumer acceptance at the point of sale into precise, data-driven requirement profiles. This enables R&D teams to develop products that are market-ready by design.
“Too many packaging products fail before they ever reach the market,” says Martin Weber, Co-Founder of one.five. “New funding allows us to further expand our AI-powered Co-Pilot and scale our first platform product, the Product Market Fit Compass, which was specifically designed for technology providers such as paper manufacturers. It has been validated already as our customers have used the platform to approach brand owners more strategically and make internal material development significantly more efficient without having to build large in-house R&D teams.”
“The packaging industry is under immense pressure to innovate faster while meeting rising regulatory and sustainability requirements. In this environment, material technologies only matter if they can move beyond the lab and create impact across multiple industries,” says Caglar Urcan, General Partner of 212 NexT. “one.five combines deep industry expertise with a platform approach that translates innovation into products that actually reach the market, and we believe the company is well positioned to become a foundational player in next-generation materials.”
Product Market Fit Compass and Platform Expansion
At the core of one.five’s offering is the Product Market Fit Compass, a platform product already available today. It allows paper producers,coating manufacturers, and packaging converters to benchmark their product portfolios against real brand requirements and objectively assess which products have the highest chances of market success. The platform also defines concrete development targets, enabling teams to develop new products precisely aligned with customer demand.
“Our platform helps companies focus on solutions that have a clear path to market and revenue,” added Claire Hae-Min Gusko, Co-Founder, of one.five. “In early pilot projects with paper manufacturers, we’ve seen customers engage with brands faster, reduce failed developments and shorten time-to-market significantly. In these cases, we’re expecting a return on investment of around five times the invested capital within the first year. This is exactly the kind of commercial impact we want to scale with this round.”
Proven Traction With AI-Developed Packaging Solutions
In 2025, one.five grew the market presence of its three alternative packaging solutions to market that were developed using its own AI platform: Bluemorph, a recyclable high-barrier packaging solution for demanding freshness and protection requirements, Glassleaf, a transparent, recyclable packaging made from bio-based materials, and Hazelsun, a heat-sealable paper made out of agricultural waste.
Early customers including BioSun (in collaboration with Lorentzen & Sievers as distribution partner), foodie & friends, Rawito, Tactic Games, Nature Cosmétique, JUNG, and UPM Raflatac have already launched these materials in real market applications.
With the new funding, one.five plans to further scale its platform, generate additional proprietary data through experiments and commercial material deployments, and expand to new customer groups. Dedicated platform products for brand owners are planned for launch in the second half of 2026.
Currently, one.five works primarily with paper manufacturers, including clients with Starkraft, a business unit of Zellstoff Pöls AG (Austria), and Grünperga Papier (Germany), while actively partnering with leading packaging converters and global FMCG brands. The company is already active internationally, with customers across Europe and first material sales to the United States.
