12 Days Of Startups: Day 5

Startup name: Global Talent PR

Website:

Tell Us About Global Talent PR

Global Talent PR secures earned media coverage for professionals applying for extraordinary talent visas, including U.S. EB-1A, O-1, National Interest Waiver, and UK Global Talent visas. Co-founders Kristen Hoff and Lara Miller launched the firm about two years ago after each spent more than a decade in tech media relations, working with companies ranging from early-stage startups to public companies.

The firm treats each client like an executive or a company. That means developing personalized narratives, identifying trade publications specific to the client’s field, and creating content that reflects genuine expertise.

Why Do You Think the Sector Needed An Innovation Like This?

When Global Talent PR entered this space, most firms offering media services for visa applicants were doing paid placements or using approaches that wouldn’t hold up to USCIS scrutiny. Pay-to-play articles from questionable outlets don’t carry weight with immigration officers. In some cases, they can hurt an application.

No PR firm was focused specifically on earned media for extraordinary talent visas. A software engineer needs coverage in technical publications read by peers, placed through editorial merit. Immigration officers notice when a mid-level developer shows up in Rolling Stone UK. It raises questions. Global Talent PR brings the same media relations discipline applied to tech companies to individual professionals, ensuring coverage actually supports what attorneys are trying to demonstrate.

How Has Global Talent PR Grown In 2025?

In 2025, revenue has more than doubled, new business grew 140% year over year, and total revenue grew over 200%.

The firm also expanded its services. The year began with media relations as the sole focus. Early in 2025, Global Talent PR launched services helping clients identify and apply for judging opportunities and awards. In Q4, the firm introduced a startup package for early-stage companies where a founder or team member is working toward a visa while the company also needs media support. That offering came from the founders’ tech PR background.

Referrals drove much of this growth. Attorneys see the quality of media evidence the firm produces and send more clients. Applicants talk to each other. The firm’s reputation spreads because the work holds up.

What Does Global Talent PR Have In Store for 2026?

Uncertainty defines the immigration landscape right now. Discussion continues about potential changes to EB-1A requirements, specifically that applicants may need to satisfy four or five of the ten criteria rather than the current three. If that happens, the media, judging, and awards categories Global Talent PR supports become more important.

Interest in the UK Global Talent Visa has also increased as professionals look for alternatives to employer-sponsored pathways. The firm has already been working with applicants pursuing that route and expects continued growth there.

Global Talent PR will continue developing the startup package launched in Q4. The firm also encourages clients to think in terms of multi-year strategies. The most successful applicants build their media portfolios over time, with sustained coverage that demonstrates recognition in their field. That takes planning.