Rebecca Holdham, known as Becky, left her home in Ockley Park estate in Hassocks, West Sussex at around 10am on Sunday (September 7).
Drones, dogs and a police helicopter have been used to search fields and woods around the village.
Friends have said they are “worried sick” and have organised a “big search” for tomorrow morning (Monday, September 15).
Locals and friends will meet at 10am at the Thatched Inn in Hassocks and the final search party will head out at 7pm.
Becky’s friend Kerry Malby, who is organising the search, has said that no one must go “anywhere alone” and that the search will be conducted “in a line”, with flags provided to mark any findings.
Anything found must not be picked up, she continued, but photographed and the location noted before being sent to police.
Missing posters have also appeared in shop windows and on notice boards in the local area.
Sussex Police said they are concerned for her welfare and are trying to trace her movements.
As well as the Hassocks area, Rebecca has links to Burgess Hill, Horsham, Worthing, Devon and Dorset, police said.
Detective Inspector Chris May, of the West Sussex Missing Persons Team, said: “We are growing increasingly concerned for Rebecca’s welfare, and are urging anyone who has seen or heard from her since Sunday morning to get in touch.
“Extensive enquiries are being completed including physical searches, house-to-house visits, and checks of CCTV and doorbell cameras in the area, and so residents will see an increased police presence in the area while this is ongoing.
“We believe Rebecca to have left the address on foot. She is described as 5’ 4” and with shoulder-length brown hair, and a tattoo on her ankle. At this stage, it’s not known what clothing she is wearing.
“We continue to ask the public to be vigilant and to report any possible sightings or pieces of information they believe may be relevant in helping us find Rebecca.”
Kerry Malby said: “She’s a devoted mum and this is completely out of character.
“She wouldn’t just leave her children.
“We can’t understand it.”
A Sussex Police spokesman said: “If you see her or have any information as to her whereabouts, please call 999 quoting serial 1359 of 07/09.”
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