Lucy and Yak is moving from its location in Kensington Gardens to a new unit in North Road, which was home to Gak, amid rapid growth and increasing demand for the brand in Brighton.
Standing for Guitar, Amp and Keyboard, the North Laine shop closed on March 25.
Opening this September, the new Lucy and Yak store will offer customers the opportunity to explore the company’s latest releases alongside its core collections, now accessible across one floor from street level.
The interior will have a pastel colour palette and will also include seven changing rooms, one of which will be accessible, finished with wood furnishings throughout.
The brand will collaborate with local artist Alice Humphreys to create a mural across the store front. Alice’s work blends bold colour, abstract patterns, and playful figures to craft vibrant, characterful spaces.
The large site in North Road is being split into separate lots, with Soctopus, a family-run sock business which currently has a store in Bond Street, also announcing it will be moving in.
Lucy and Yak’s expansion follows launches of stores in Bristol, Cambridge, Canterbury, Norwich, Nottingham, Canterbury, Manchester, Cardiff, Exeter and Chester, as well as the first outlet in Castleford, which the brand says has already proven just as popular with shoppers as the flagship store in Brighton, North Laine and “little peach shop” in Ship Street in The Lanes.
Each shop also serves as a Re:Yak hub, supporting the brand’s circularity initiatives – including a buyback scheme called PreLoved – and providing space for customers to recycle, repair or upcycle their clothes.
“When we first brought the brand to Brighton we opened our first shop on the corner of Tidy Street before relocating to Kensington Gardens,” said Lucy Greenwood, co-founder of Lucy and Yak.
“This space became our first official ‘little pink shop’ as well as the office for our product and marketing teams – it feels like the start of a new chapter moving to North Road!
“Our retail teams are excited to have more space to showcase our products which will now be on one floor instead of two, as well as wider space to host more events such as our Re:Yak workshops.”
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