Crowborough-based AYM Studio has received a King’s Award for Enterprise, one of only 197 organisations nationally to be recognised with the accolade, which celebrates outstanding achievement by UK businesses.

The award was announced on Tuesday, May 6, and marks AYM Studio’s growing reputation for sustainable, ethical fashion designed and made in the UK.

Alie Mackintosh, founder of AYM Studio, said: “It is an immense honour to have built a business in the UK that has been recognised by His Majesty The King for a King’s Award.

“I am proud to have built a business that celebrates what Made in the UK stands for; a dedication to quality, a celebration of skill and a passion for thoughtful design that makes a positive difference.

“It is a huge testament to the quality of our skilled makers in creating clothing here in the UK that is sought after internationally, leading to our international growth and subsequent recognition for a King’s Award.”

Founded in 2012 and employing eight people, AYM Studio creates what it describes as ‘conscious clothing’ designed to empower both the wearer and the maker.

The company’s collections are made for women by women, focusing on comfort, confidence, and longevity.

AYM Studio promotes a slower, more considered approach to fashion, encouraging customers to buy mindfully and wear garments often.

Each piece is handmade in the UK by craftspeople paid above the living wage.

Design features include practical additions such as generous pockets, built-in bras, double-layered fabric, and adjustable waistlines.

The King’s Awards for Enterprise, formerly the Queen’s Awards for Enterprise, were renamed in 2023 following the accession of King Charles III.

Now in their 59th year, the awards remain the UK’s highest official business accolade.

Winners can use the King’s Awards Emblem for five years as a mark of distinction.

AYM Studio’s win highlights its international growth and strong reputation for ethical, UK-made fashion.

The studio’s success reflects its commitment to quality, sustainability, and thoughtful design.

This approach has not only earned domestic praise but has also attracted attention and customers from around the world.

Applications for the 2026 King’s Awards for Enterprise open on May 6, 2025.

AYM Studio’s win places it among a select group of businesses recognised for making a positive impact on both the UK economy and wider society.





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