The future face of the skincare industry is being transformed by artificial intelligence as the era of one-size-fits-all nears an end.
For decades, billions and billions of pounds have been spent by consumers wishing to delay or reverse the signs of aging and achieve a more youthful complexion.
But mass-marketed products targeting broad skin types such as oily or dry failed to hit the spot for many, especially those with specific skin concerns or issues.
Now, a Birmingham-based company is leading the revolution towards skincare that is personalised, precise, and powered by scientific innovation and AI.
Using AI To Tackle Skincare
Dr Majad Hussain, who co-founded MiQuest with brother Yasar, said: “Our medically certified AI device is trained to scan the skin for subtle changes, enabling it to determine severity, sensitivity
level and skin type.
“The AI algorithm then combines the output of this data with the results of the questionnaire provided by the customer to provide highly accurate data.
“The severity, sensitivity level and skin type data is used by our formulation scientists to prepare a bespoke base for the active ingredients, which is dependent on the combination of active ingredients and the concentration of these active ingredients.”
With more than 30 years’ experience in formulating and manufacturing personalised treatments for the NHS, the brothers set up MiQuest to deliver high-quality, affordable healthcare for skincare concerns.
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The company combines clinical prescribing experience, bespoke medicine development, and cutting-edge AI to create truly personalised skincare solutions.
Common issues include acne, pigmentation, melasma, and rosacea, and waiting times for NHS treatment for these issues can be lengthy.
A Personalised Skincare Service
MiQuest customers begin the process by filling out a questionnaire regarding skin concerns and then uploading photographs to MiQuest’s secure portal. The integrated AI then scans the skin and combines the findings with the questionnaire responses to form a personalised skin analysis.
The team of expert dermatology prescribers and highly trained PhD pharmaceutical scientists can then create bespoke formulations such as prescription anti-wrinkle cream and melasma cream.
Dr Yasar Hussain added: “For many years, skincare products have been mass-produced and promising to tackle all kinds of common issues.
“The problem with this is that everyone’s skin is different and we believe that our customers deserve the right to find a solution to whichever skin concern they want to tackle.
“Our AI-powered process lets us really get to know your skin, its needs and its deficiencies, and that gives us the base to create a plan to meet your skincare goals.
“We use high-quality active ingredients such retinoids and niacinamide to target the root causes of issues.
“And we are incredibly proud that our AI is a Medicines and Healthcare products Regulation Agency (MHRA) registered device.
“We truly believe in the vast potential of AI-powered skincare and it won’t be long before it completely revolutionises your daily skincare regime.”
