The Glasgow club recently unveiled a special-edition Adidas Samba trainer featuring the Celtic crest, but the £100 price tag and overall design have sparked widespread backlash from supporters.
One frustrated fan commented: “£100? For God’s sake, Celtic, that’s over the top.”
Another added: “Never liked the look of Sambas, but even if I did, I wouldn’t spend £100 on them. Rip-off.”
A third supporter echoed the sentiment, saying, “To be fair, they look terrible. Having already released Samba and Gazelle, they should’ve gone with something different, like a ZX.
“Also, charging £100 is shocking. I’ll pick them up for the collection, but it’s a shockingly poor release.”
A fourth said bluntly: “Scamming more money from the fans.”
While the trainer release has drawn criticism, Celtic’s new merchandise partnership with Primark has seen a warmer reception.
The Glasgow Times reported that the collaboration includes a range of kid-friendly apparel now available in Glasgow stores, such as a green hoodie with the Celtic crest for £15 and a camouflage T-shirt priced at £9.
READ MORE: Primark’s Celtic range sparks backlash from Rangers fans
One shopper praised the collection, saying: “Bought these for my boys — quality is unreal, looks like I just bought them from the Celtic shop.”
Promotional descriptions call the hoodie “a gift of sport and style for your mini-me,” while the T-shirt is described as “a camouflage Celtic FC top that’s hard to hide how cool it is.”
However, the exclusive focus on Celtic has raised eyebrows among Rangers supporters, who are questioning the lack of representation for the other half of the Glasgow football divide.
One shopper asked: “What about Rangers ones?” while another echoed: “Where are the Rangers ones?”
