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Spicerhaart has commissioned its own video app to help more buyers get a complete picture of their new home.
Developed in the Ukraine, the video app for mobile phones empowers the estate agency group’s nationwide sales teams to film, edit, and upload professional-quality branded videos, including house tours, in minutes.
Steve Lamb, chief information officer, said video house tours which can be viewed online were already an important part of the group’s sales offer.
He explained: “Our high-quality photographs spark interest and drive enquiries – but video offers something extra, a dynamic perspective of the space that helps buyers visualise living in the home. It’s especially useful for showing how furniture fits and offering a real sense of layout and flow.
“Our hard-working sales teams want to give a clear impression of the property, without taking hours to film videos. Our current process takes too long with filming, uploading later marking up rooms with various room descriptions etc.
“We wanted to streamline that, so we commissioned a custom-built solution that can deliver a professional, branded video in around ten minutes from start to finish.”
After a careful selection process Spicerhaart, the country’s largest independent estate and lettings agency, chose Geniusee, a Ukraine-based software development company, to develop the bespoke app.
Lamb added: “The way Geniusee collaborated with us really stood out. They listened, understood our needs, and delivered exactly what we asked for in just six weeks. The app has been well received by our teams who love how simple it is to use.”
In addition to property tours, agents can showcase expert knowledge of sales trends, shops, amenities and neighbourhoods, offering buyers a complete picture of life in their potential new home.
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