For almost two decades, since the SaaS boom, it’s become standard for businesses to rely on patchworks of third-party platforms, apps, and tools. Either to support their own operations, offer new services, or simply keep up with the pace of tech. In the early days, such solutions were the most cost-effective way to scale. They gave quick access to features without the need for in-house development, and the costs that come with it, and could be built around legacy systems that were too expensive to replace.
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