Spotify brought new tools to help creators grow their audiences and become more visible on the platform. One of the new features is the option to create 90-second preview clips for each podcast episode, which are displayed across multiple sections of the app, such as the home feed and podcast sections. These clips are for viewers to sample content before getting into a full episode.
Creators can now also customise thumbnails for each episode, giving each video a distinct visual that helps attract new viewers. Consistent, recognisable thumbnails help creators establish a strong brand identity across their episodes.
How is Spotify Improving Viewer Experience On Its Platform?
Spotify has rolled out new features that make the viewing experience more enjoyable. Playback tools such as thumbnail scrubbing and pinch-to-zoom help users find specific moments easily, while a toggle between audio and video formats gives them the choice of how to enjoy the content.
Personalised video recommendations now help users discover shows suited to their interests. In addition, the new comments section allows fans to engage directly with creators, creating a social connection and adding a sense of community around each show.
These upgrades give fans more ways to find and enjoy the content they love, while also building stronger connections with creators.
What Analytics Tools Is Spotify Introducing To Help Creators?
Spotify’s updated dashboard gives creators a better look at their performance, providing insights into follower growth, episode streams, and total hours viewed. This data helps creators see which episodes resonate most with audiences.
The dashboard also tracks how new viewers find episodes, allowing creators to identify which content is performing well. This information enables creators to focus on what works best, giving them a more accurate picture of their reach.
How Does Spotify Plan To Compete With YouTube In Podcasting?
Spotify will be competing with YouTube when it comes to the experience it gives creators and viewers. For Premium users, ad-free video podcasts are a strong alternative to platforms with heavy ad breaks. Joining YouTube on this, Spotify will bring strong competition. Also, Spotify’s recent rebranding from “Spotify for Podcasters” to “Spotify for Creators” shows how its welcoming both audio and video creators.
The growth in Premium subscribers, along with the introduction of new earning options, also places Spotify as a serious competitor in the video podcast market.
Who Qualifies For Spotify’s New Revenue-Share Programme?
Spotify’s revenue-sharing programme is made for creators with higher views. To join, creators must host their content on Spotify and meet specific conditions: at least 10,000 streamed hours from 2,000 unique users in the past 30 days, along with 12 published episodes. The programme is geared toward creators who already have a steady audience and are looking for a reliable way to earn.
Spotify hopes this programme will encourage creators to bring original content to the platform, strengthening its collection of shows. Supporting creators with active audiences allows Spotify to build a rich content library that attracts viewers.
This setup opens doors for both established and upcoming creators, helping Spotify grow its catalogue and reach more people.
