VIEVE, the brand by Glasgow make-up artist Jamie Genevieve, will open at the shopping centre on Thursday, December 5.
Customers will be able to shop VIEVE’s iconic selection of vegan and cruelty-free cosmetics, including bestsellers Skin Nova, Modern Mascara, Sunset Blush Balm and Lip Dew, as well as the new Skin Nova Complexion Balm.
READ MORE: Forbes 30 Under 30: Glasgow make-up artist Jamie Genevieve named
(Image: Instagram) Makeup artists will also be on hand at the pop-up providing expert advice and helping shoppers get the most out of their experience.
Kathy Murdoch, who is the centre director at Buchanan Galleries, said: “VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas.
“There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!”
READ MORE: Jamie Genevieve announces Vieve pop-up returning to Glasgow
Jamie started her career working at a make-up counter and soon ventured out to launch her own brand.
Her make-up tutorials have amassed millions of views on TikTok and VIEVE is stocked in big-name shops like Harrods Beauty and Space NK.
She has previously opened pop-up shops in Princes Square shopping centre.
In 2023, she made it onto the list of Forbes’ 30 under 30.
