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The tech world is full of brilliant companies, each setting out to disrupt an industry and redefine how we live and work. But when building a tech company, founders won’t only need to perfect the product, but the brand too.
A brand can be the difference between a high-end luxury product and a cheap one. It can be the difference between a £2,000 pair of shoes and a £200 pair. Branding is all about helping businesses stand out from the crowd, even if their offering isn’t that different from their competitors.
What Are Some Of The World’s Best Tech Brands?
Tesla
Tesla’s work in the EV space has made it a big name in the world of sustainability and innovation. Through its research, cutting edge design and recognisable products, it has grown into one of the tech world’s most recognisable brands.
Think about it this way, if you saw a tesla drive down the road, you’d know exactly what company it belongs to. Now that’s good branding.
Apple
If you see a device with an Apple logo on it, what do you think of? You probably think about their unique IOS software, sleek design and easy integration across multiple devices. Apple’s commitment to design has made it a highly recognisable brand.
If you want to find the answer to something online, you think ‘let me Google it’ – nothing says brand like making your company name a verb. Google has become synonymous with online search, through its easy to use search bar and useful content.
If you are a founder or marketing lead looking to build a strong brand, then look no further than these books.
Designing Brand Identity
This book is all about helping companies stand out from the crowd. It explores how branding works and gives readers a ‘how to’ guide for creating a sustainable brand.
The book also includes over 50 case studies to bring the ideas to life, making it easier than ever to understand how to build a successful brand.
Buy the book here.
Hello My Name Is Awesome
One of the most important parts of a startup brand is the name. This book takes you through everything you need to think about when choosing a company or product name.
The book includes ‘winners and losers’ in the naming game, helping brands choose a name that will help appeal to their target customers.
Buy the book here.
The 22 Immutable Laws Of Branding
Laura and Al Reis take readers through 22 ‘laws’ when it comes to branding. The book covers all the areas founders need to think about, including their identity, product category and how to embed themselves in the mind of consumers.
The book also explores how companies like Coca-Cola, BMW and Starbucks have applied these principles to generate success – bringing the book to life.
Buy the book here.
The Brand Gap
The brand gap talks about building companies that consumers think they need, instead of ones they think they want. It explores key areas like design, competition analysis and branding from within.
Now in its revised edition, this book is a solid choice for those looking to build a brand from the ground up.
Buy the book here.
Logo Design Love
A huge part of a brand’s identity is its logo. This book explores how to create a brand identity from start to finish, using learning and case studies from famous designers.
He talks about why one logo is more effective than another and gives usable tips for creating logos that last.
Buy the book here.
Book Of Branding
The book of branding is full of practical tips for startup founders looking to build products and businesses that resonate with consumers.
With chapters explaining colours, planning and advice, it’s a start-to-finish guide that details exactly how to build brand products that last.
Buy the book here.
Identity Designed
Identity designed is a guide to building a strong visual brand. The book takes readers through how to research, generate ideas and futureproof designs.
The author brings his teachings to life by evaluating work from some of the world’s top design agencies – showing the strong link between good design and good business.
Buy the book here.
