A UK-based artificial intelligence (AI) startup, Userled, which enables B2B companies to create “hyper-personalized” marketing campaigns, has secured £4 million in pre-seed funding. Userled’s platform is designed to automate the creation and distribution of tailored marketing campaigns across various channels, including email, LinkedIn, and Meta.
The funding round was led by early-stage venture capital firm Localglobe, with additional backing from Dig Ventures and several angel investors. Founded in 2023 by experienced entrepreneurs Yann Sarfati and Tristan Saunders, who have backgrounds at companies like Salesforce and American Express, Userled plans to use the funds to expand its team and further develop its AI-driven technology. Their platform is already being utilized by companies such as Wayflyer, Deel, Onfido, and Encord.
Co-founder and CEO Sarfati emphasized the need for tools that simplify and scale personalized marketing efforts. He noted that marketers often spend significant time and resources manually creating personalized campaigns, which can be challenging to scale. Userled aims to address this by making personalized marketing more accessible and efficient, providing B2B companies with a competitive edge in the dynamic digital landscape.
Userled’s platform distinguishes itself by operating without reliance on third-party cookies, utilizing a proprietary Cookieless Fingerprinting and Identity Layer. This technology allows marketers to gain comprehensive insights into customer behavior while remaining compliant with GDPR and CCPA regulations.
Mish Mashkautsan, partner at Localglobe, highlighted that Userled leverages generative AI to transform complex marketing workflows, accelerating the creation and distribution of personalized content while capturing contact-level insights without cookies. This approach offers B2B companies an efficient growth solution, particularly in today’s challenging business environment.
The broader marketing industry is increasingly recognizing AI as a crucial tool for driving innovation and efficiency. A recent survey of 2,000 aspiring entrepreneurs by Venture Planner found that 78% would consider using AI tools to help launch their businesses. S4Capital, the digital advertising and marketing services firm founded by Sir Martin Sorrell, is also investing significantly in AI to enhance its customer offerings.
In summary, Userled’s innovative AI platform is poised to reshape the marketing landscape by making personalized campaigns easier and more scalable for B2B companies, positioning itself as a key player in the industry’s AI-driven future.
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A UK-based artificial intelligence (AI) startup, Userled, which enables B2B companies to create “hyper-personalized” marketing campaigns, has secured £4 million in pre-seed funding. Userled’s platform is designed to automate the creation and distribution of tailored marketing campaigns across various channels, including email, LinkedIn, and Meta.
The funding round was led by early-stage venture capital firm Localglobe, with additional backing from Dig Ventures and several angel investors. Founded in 2023 by experienced entrepreneurs Yann Sarfati and Tristan Saunders, who have backgrounds at companies like Salesforce and American Express, Userled plans to use the funds to expand its team and further develop its AI-driven technology. Their platform is already being utilized by companies such as Wayflyer, Deel, Onfido, and Encord.
Co-founder and CEO Sarfati emphasized the need for tools that simplify and scale personalized marketing efforts. He noted that marketers often spend significant time and resources manually creating personalized campaigns, which can be challenging to scale. Userled aims to address this by making personalized marketing more accessible and efficient, providing B2B companies with a competitive edge in the dynamic digital landscape.
Userled’s platform distinguishes itself by operating without reliance on third-party cookies, utilizing a proprietary Cookieless Fingerprinting and Identity Layer. This technology allows marketers to gain comprehensive insights into customer behavior while remaining compliant with GDPR and CCPA regulations.
Mish Mashkautsan, partner at Localglobe, highlighted that Userled leverages generative AI to transform complex marketing workflows, accelerating the creation and distribution of personalized content while capturing contact-level insights without cookies. This approach offers B2B companies an efficient growth solution, particularly in today’s challenging business environment.
The broader marketing industry is increasingly recognizing AI as a crucial tool for driving innovation and efficiency. A recent survey of 2,000 aspiring entrepreneurs by Venture Planner found that 78% would consider using AI tools to help launch their businesses. S4Capital, the digital advertising and marketing services firm founded by Sir Martin Sorrell, is also investing significantly in AI to enhance its customer offerings.
In summary, Userled’s innovative AI platform is poised to reshape the marketing landscape by making personalized campaigns easier and more scalable for B2B companies, positioning itself as a key player in the industry’s AI-driven future.
