GM’s Cruise Appoints Marc Whitten, Former Xbox Video Game Veteran, as New CEO
Marc Whitten, known for his pioneering role at Xbox and Xbox Live, has been selected as CEO of GM’s Cruise. This decision fills the CEO position vacant since December, following a significant incident involving a Cruise robotaxi. Whitten, joining from Unity where he served as CTO, brings extensive experience in tech product development, including leadership roles at Amazon and Sonos. His appointment signals Cruise’s focus on advancing transportation safety and accessibility globally, supported by ongoing leadership changes within the company.
