The shopping centre in Dartford has announced that the two global fashion brands will be joining its retail line-up in 2024.
The duo of Spanish brands will each be occupying 10,000 sq ft stores, on the ground floor of Bluewater.
Later this month, construction work will begin in the Lower Rose Gallery where the stores, located close to Uniqlo, will be opening side-by-side.
The Bershka store will house the brand’s three lines – Bershka, BSK, and Man, while the Pull&Bear store will display its complete range of menswear and womenswear.
The new Bershka store will offer all three of the brand’s lines (Image: UMPF)
Founded in 1998, Bershka was designed for adventurous young people, who keep up with the latest trends and are interested in music, new technology and social media.
Bershka and BSK form the brand’s womenswear lines, focusing on trend-based pieces and pop-culture respectively.
Bershka Man offers casualwear, sportswear and fashion-led trend pieces.
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In addition to the main lines, the new Bershka in Bluewater will sell a broad range of accessories and footwear.
Established in 1991, Pull&Bear has nearly 1,000 stores across the world.
The Pull&Bear store will stock their full womenswear and menswear range (Image: UMPF)
The brand aims to merge the latest international trends with influences seen on the street and in fashionable clubs, and rework them into comfortable, easy-to-wear garments.
Bluewater’s centre director James Waugh said: “Bershka and Pull&Bear are two international fashion brands that our guests have told us they’ve been keen to shop at in Bluewater for some time, and we’re excited to be finally welcoming them to our retail line-up.
“The two new stores will be worth the wait for our guests, with a huge combined footprint of 20,000 sq ft, and we are delighted to be home to the brands’ first Kent-based stores.
“We will be announcing more details on the arrival of both brands in due course, with expected opening dates to be shared as soon as possible.”
For more information, visit the Bluewater website: https://bluewater.co.uk/.
