Influencer Jen Graham, who is known on Tik Tok and Instagram as Charity Shop Girl, cut the ribbon outside the new Guild Care shop in Southwick.
It is on the corner of the A259 Albion Road and Station Road on site of the former Emmaus charity shop. It was once The Pilot pub.
“This is the culmination of six months work,” said retail director Adam Rider.
“With the support of the trustees at Guild Care we were able to take the lease and transform it into what we can see today. Hopefully, over time, it will bring in some valuable finances which will be redistributed to our cause – to help reduce social isolation and social stigma.
“It adds to our portfolio of large shops offering a range of pre-loved items to the community.”
The shop has already gained a regular base of customers who try to find hidden gems in the stock.
Among them is restaurant manager Anna Potbury, who shops second hand after becoming conscious of how much clothing waste she was producing.
“It’s too cold for car boot sales at the moment, so I’ve been getting into charity shops,” she said.
“It’s great because the clothes and books aren’t too expensive. I can’t see the point in buying things new. Next I’ll be bringing some of my own stuff in.”
Jen said: “I came in here while it was empty and to see what they have done with it is really special. They’ve thought about every space in the shop.
“There is something for everybody here. Homeware, bric-a-brac, men’s fashion, kids toys.
“It’s a very good cause and special to be able to show that you support these charities so they can carry on doing the work that they do.”
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