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The start of the summer slowdown has well and truly begun for businesses in the UK. And while we don’t know whether the good weather will stick around for much longer, your social media marketing shouldn’t wind down.
But among the endless content around the UK’s latest heatwave and summer must-haves, the move into a new month has brought plenty of fresh trends for businesses to snap up and include in their own marketing strategies to better connect with their audience.
From viral sounds to relatable formats, here are six of the biggest social media trends businesses shouldn’t miss this June.
1. The saxophone’s getting louder
Sound: Cambiar – 305WillyBeatz
The term “the saxophone’s getting louder” might be confusing if you’re not familiar with Internet slang. But put simply, this means that an impending disaster or a bad situation is coming.
However, even when inevitable doom is fast approaching, we all know someone – maybe even ourselves – who would prioritise something materialistic or unimportant instead of addressing the situation.
This is something the trend plays on, and businesses can use it to promote products or services by humorously ignoring obvious chaos in favour of something that their brand offers.
Source: Made By Mitchell (TikTok)
2. That’s my why
Sound: Purpose Is Glorious – Natalie Holt
We all have a reason for doing what we do, such as starting a business, taking on a new side hustle, or just showing up for work every day. But whether it’s something humorous or more deep, this trend is all about sharing those reasons.
For businesses, this trend can be a way for founders to share the story behind why they launched their venture – like finding a gap in the market or a personal story that sparked an idea – or leaning into humour with employees sharing that it’s their favourite colleagues that define their “why”.
Source: Neutrogena (TikTok)
Source: Holland & Barrett (TikTok)
3. Girl Grip
Sound: Any
It’s common to admire when someone can lug a heavy load of shopping bags from their car to their house without making two trips. However, “girl grip” goes beyond that, as it refers to the ability to hold multiple items in one hand.
Unsurprisingly, this popular slang has made its way onto TikTok, with female-focused businesses jumping onto the trend to include their own products in a “girl grip”.
Source: P.Louise (TikTok)
Source: Alani Nutrition (TikTok)
4. Hypnotism
Sound: An Eater – Matt Martians
Like many things on the Internet, some trends don’t have any reasoning or purpose behind them, yet they somehow become viral anyway.
This trend, as the name suggests, involves the classic black and white spiral loop, with text on top jokingly hypnotising the viewer into doing a certain action or wanting something that they didn’t think about before.
For brands, it’s a fun way to promote products – but don’t get any ideas about actual hypnotism or subliminal messaging!
Source: Subway UK & Ireland (TikTok)
5. Self Aware
Sound: Self Aware – Temper City
TikTok has become the ultimate platform for releasing and discovering new music, and if you’re lucky enough, the song will go viral.
Recently, alternative rock band Temper City have struck TikTok gold, with their new song “Self Aware” being featured on 6.6 million posts on the platform.
Since the song itself is the main focus of the trend, there’s no strict format to follow. Instead, businesses can adapt it to fit anything they want to post on social media for, using it as the soundtrack for product launches, demonstrations, or storytelling.
Source: Give Me Cosmetics (TikTok)
6. You’ve got until the end of this song
Sound: You’ve got until the end of this song – nadiia.25 (TikTok user)
For years, TikTok has been the most popular platform to reenact classic scenes from popular movies or TV shows.
This time, a clip from the 2026 survival film “Apex” is making the rounds on the platform. Specifically, the scene when Taron Egerton’s character warns Charlize Theron that she has “until the end of this song to get as far away from me as you can”.
People have taken to TikTok to create their own version of the scene, replicating everyday annoyances but with a fun or relatable edge – something that businesses looking to attract their target market through humour can tap into.
Source: PerfectTed (TikTok)
Viral moments don’t last forever, but strong audience connections do. Read our TikTok for Business guide to discover how to create impactful content that keeps your brand relevant.
