“Store closing down” and “everything must go” signs have been put up in the windows of Russell and Bromley in East Street, Brighton.
The luxury footwear and handbag retailer, which is around 150 years old, was bought by Next after falling into administration.
The chain has 36 stores and nine concessions across the UK and Ireland, employing around 440 people.
Next has said it will only retain three of its shops – in Chelsea, Mayfair and the Bluewater Shopping Centre – as part of the £2.5 million deal.
The Brighton store will close in May, with 20 per cent off remaining stock until then.
Russell and Bromley began in 1873 when George Bromley, a shoemaker, married his employer Albion Russell’s daughter Elizabeth in Lewes.
Elizabeth’s grandfather John Clifford Russell had established a shoemaking business in 1820. The family store in Eastbourne became the first to carry the Russell and Bromley name above the door in 1880.
The Brighton store is the only Sussex site.
Andrew Bromley, chief executive of Russell & Bromley, said: “Following a strategic review with external advisers, we have taken the difficult decision to sell the Russell & Bromley brand.
“This is the best route to secure the future for the brand, and we would like to thank our staff, suppliers, partners and customers for their support throughout our history.”
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