In healthcare, trust is everything – particularly as these decisions can involve real risk (including physical, emotional, and financial). As the industry increasingly moves online, the question is no longer whether patients will rely on reviews, but whether they can trust them.
As more patients rely on online reviews to choose who they trust with their health, questions around verification, misinformation, and bias are becoming impossible to ignore… A new ‘Trust Report’ from Doctify – the UK’s leading professional healthcare network powered by verified patient reviews and professional skill endorsements – addresses this gap, revealing how 50 million patients used verified reviews in 2025, and how trust is actively protected in healthcare decision-making.
Tackling AI Generated Content
With growing concern about AI generated content, fake reviews and misinformation, Stephanie Eltz, CEO and co-founder of Doctify commented on why trusted, reliable, and accurate healthcare reviews are important to patients:
“No matter where you are in the world, the need to find someone you can trust with your health is universal. So many people now search for and rely on healthcare reviews online, and people turn to these not for convenience, but for reassurance to know they’re putting their health, their body, or someone they love in safe hands.”
With this in mind, every review on Doctify is verified in a bid to connect patients and clinicians through truth and transparency, and Doctify’s 2025 ‘Trust Report’ shares how it protects patient trust on the platform.
Key 2025 ‘Trust Report’ Statistics
- 50 million patients viewed verified Doctify reviews online in 2025
- 100% of Doctify reviews are verified (by mobile number) and screened with advanced fraud detection
- 99.3% of verified Doctify reviews were published online in 2025
- Less than 1% (0.7%) of all verified reviews are rejected by Doctify’s independent clinical governance committee – the committee is independent and decides with the best interest of the patient in mind
- >80% of these rejected reviews are due to gibberish or errors, and the remaining 20% are not shown on the website because they breach the Acceptable Use Policy (examples include: profanity/abuse, reviews that contain a clinical risk, and reviews of Doctify itself [rather than a provider])
- N.B. – Doctify never remove reviews just because they are negative, and any rejected reviews have gone through the clinical governance committee
The full 2025 ‘Trust Report’ report can be downloaded here:
The Importance Of Transparency
The report also clarifies its process of review verification, ensuring that what people read reflects real experiences from real patients. Eltz added: “Transparency is at the centre of everything we do – from the way reviews are collected and verified to how they’re displayed online, our systems are built to make honesty, fairness and accountability the standard.
Every verified review is a real patient story – a voice that helps someone else make a confident, informed decision. Patients make some of the most important decisions of their lives when choosing a doctor, and verified reviews help them do so with confidence.
Doctify’s multi-layered fraud prevention system combines technology, human insight, and independent oversight, flagging any reviews with personal details, inappropriate language, misleading information or nonsense text, to ensure clarity and respect in every story shared. This protects patients from misinformation, gives clinicians fair and honest feedback, and upholds the integrity of every choice made on the platform.
Igor Stelmachenko, Chief Technology Officer at Doctify added: “Safety and security are our top priorities. All patient reviews are completely anonymous so people can feel safe and confident when sharing their feedback with us. We are committed to protecting the privacy of the patients and providers who rely on our platform”.
This focus on integrity relies on independent oversight – at Doctify, this responsibility is upheld by its Clinical Governance Committee (a group that makes decisions on flagged patient reviews and other clinical governance matters), which includes three independent doctors and one independent legal advisor – their decisions are guided by medical ethics, legal requirements, and fairness.
Promoting Trust
Suman Saha, Medical Director and co-founder of Doctify shared: “We publish representative feedback… Every healthcare provider working with Doctify has signed a pledge to promote trust and transparency in healthcare. Having access to negative reviews is not only important to patients, but also to providers who want to learn from their patients’ experiences. As such, we never delete feedback just because it is negative. Reviews will only ever be rejected if they don’t adhere to our acceptable use policy ”.
Doctify’s seven principles of trust include: authentic; anonymous; respectful; safe; accurate; non-promotional; & fair and equal.
Eltz continued: “We believe trust has the power to change healthcare. This report shares how we protect that trust and set new standards for transparency in healthcare, leading a movement where patients can choose with confidence and providers can demonstrate genuine excellence.
“Doctify is where trust in healthcare comes to life… We go beyond reviews to show the full story of how expertise, collaboration, and compassion shape great care, offering a 360° view that captures not just what happens in the consultation room, but the professionalism, empathy, and teamwork behind it”.
Doctify connects patients with the right specialists, gives voice to real experiences, and helps great clinicians be seen for the care they deliver every day.
