Southern Water’s engagement manager, Phil Cresswell-Nash, is leading the call to spread the Yellow Fish campaign across all seaside areas to improve beach water quality.
The scheme uses fish-shaped stickers on drains to remind the public that only rainwater should enter surface drains, as these often flow directly into rivers and the sea.
Mr Cresswell-Nash said: “Many roadside drains go straight into water courses or onto the beach.
“By making small changes we can all help to reduce pollution entering our rivers and seas which then helps to keep the local bathing water clean – this is the tip of iceberg and we must do more to protect our seas, rivers and streams for future generations.”
The campaign has already been adopted in Bognor, Worthing and Shoreham, and is now expanding to Bexhill and Southsea.
Rob Butson, bathing water manager at Southern Water, said: “It’s vital we all work together to protect our beautiful beaches and bathing waters.
“Campaigns like Yellow Fish really help engage the community and spread the message that only rain should go down the drain.”
The stencils and stickers serve as a visual reminder that items such as dog poo, cigarette ends, or even emptying a campervan portaloo should not be disposed of through surface drains, as these pollutants can end up contaminating coastal waters.
Mr Cresswell-Nash says he hopes to see the Yellow Fish symbol on every seaside street, and councils have shown strong interest in getting involved.
The campaign is seen as a low-cost, high-impact way of improving coastal water quality and safeguarding public health.
Southern Water continues to work in partnership with councils to promote the message and protect the coastline.
Source link
[Featured]
[Just In]
