Adrien Harmel is the Co‑Founder and Chief Marketing Officer of Weenect, a French pet tech scale-up that has grown steadily since 2012 into one of Europe’s leading names in pet technology. From the beginning, the company’s mission has been straightforward: to help owners keep their pets safe and prevent them from getting lost.
Today, more than 250,000 pet owners across Europe use Weenect’s GPS trackers, which have been recommended by veterinarians and animal‑protection organisations. The company has also forged partnerships with national registries, combining identification with safety in a way that reflects both innovation and responsibility.
In 2025, Weenect was recognised with several international awards, including the recent Best Pet Training Product at the UK Pet and Animal Products Awards. The accolade highlights their recall training feature, which uses gentle sound and vibration cues transmitted over the GSM network to guide pets safely home from virtually any distance. Unlike Bluetooth solutions, which only function at close range and quickly lose effectiveness once a pet strays, GSM connectivity ensures reliable recall wherever the animal may roam.
Behind the scenes, Weenect has invested heavily in its patented InfinityTrack™ technology, which delivers realtime updates every second, reliable connectivity across borders, and battery optimisation that ensures consistent performance. The company has also taken a stand against planned obsolescence by offering lifetime warranties, underscoring its commitment to sustainability.
For Harmel, the journey has always been about more than technology. It is about listening to pet owners, understanding their real needs, and designing tools that are precise, humane, and trustworthy. In this interview, he explains how safety has guided Weenect’s growth, why simplicity often wins over complexity and what the future of pet tech looks like.
What Makes Weenect Unique In The Pet Tech Space?
What truly sets Weenect apart is our InfinityTrack™ technology. It’s not just another GPS system, it’s a patented platform built on four complementary pillars: pinpoint location accuracy, ultra‑fast Live Tracking, reliable connectivity wherever you are, and optimised battery life. Together, these deliver rock‑solid tracking without adding complexity for pet parents.
Behind the scenes, InfinityTrack™ integrates multi‑constellation satellite reception with an AI‑powered hybrid positioning engine, a 1‑second Superlive mode, and a multi‑network, multi‑country eSIM. This means our collars are constantly fine‑tuning battery and connectivity to stay accurate, responsive, and long‑lasting.
For owners, the result is simple: they know exactly where their pet is, in real time, with a device they can trust day after day. And at the core of all this innovation is safety, every technical choice we make is driven by the goal of ensuring pets are never lost.
Weenect Recently Won Best Pet Training Product At The 2025 Pet And Animal Products Awards. What Does This Recognition Mean To You?
It’s a huge honour because the award highlights both innovation and compassion. Our recall training feature uses sound and vibration cues over the GSM network to guide pets home from virtually any distance far beyond the limits of Bluetooth.
By avoiding harsh methods and fostering trust, this humane approach not only enhances safety but also reduces stress, supports responsible off‑leash freedom, and extends vital benefits to pets with special needs, such as those who are deaf or blind.
For us, the award validates our philosophy: technology should serve animals and their families, not overwhelm them. It shows that safety‑first design, when combined with thoughtful engineering, can make a real difference in everyday life.
What Pet Tech Trends Are Growing Fastest And How Do You See Them Evolving?
Health‑related features are expanding rapidly; heart‑rate monitoring, stress analytics, wellness dashboards. But our research shows pet owners remain cautious. Many worry about misdiagnosis or data privacy, and only a small minority believe that more data is always better. In contrast, the strongest demand is still for expert tools: GPS tracking, activity monitoring, and recall training.
A good example of this mismatch in the European market is the connected litter box, which has generated industry buzz but is requested by fewer than 4% of owners. The lesson is clear: pet owners want technology that solves a specific problem extremely well, without unnecessary complexity. That’s why InfinityTrack™ has been so successful, it delivers precision and reliability where it matters most.
What Advice Would You Give To Aspiring Entrepreneurs?
Focus relentlessly on solving one problem better than anyone else. Don’t chase every trend or add features for the sake of it. Build trust by delivering reliability, and listen closely to your users, they’ll tell you what matters. For us, keeping safety as our North Star has guided every decision, and that clarity has been key to our growth.
What’s Next For Weenect?
We’re refining battery autonomy, enhancing performance in challenging terrains, and advancing AI for even greater precision. Our goal is simple: complete peace of mind for pet owners, wherever their animals roam.
