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With the Christmas season now fully upon us, businesses are flocking to social media to sprinkle consumer feeds with festive content, holiday deals, or just the latest viral trends that can keep their followers hooked.
So many businesses posting at the same time makes the festive period an extremely competitive one on social media, and it can be difficult to get noticed in all the noise.
To help you out, we’ve gathered seven of the most popular trends to help you step up your social media marketing this month.
1. Things not to get me this Christmas
Sound: All I want for Christmas is you/Take me thru dere (mashup) — Mariah Carey and Metro Boomin
We all have a Christmas wishlist, but there’s probably a good list of things that we don’t want to receive, either — whether that be ugly sweaters, unsolicited self-help books, or cleaning supplies.
It’s something we can all relate to, but people have taken to TikTok to share a funny twist on it by listing absurd or outrageous items that either wouldn’t make anyone’s wishlist, or just be impossible to give altogether.
Using a bizarre mashup of Mariah Carey’s hit single “All I Want For Christmas Is You” and Metro Boomin’s hip-hop song “Take me thru dere”, the trend simply features a slideshow of “un-giftable” items that you’re highly unlikely to see under your tree this year.
Given it’s an anti-wishlist, this might not be the best trend to use for a new product launch. But for those who want to engage their target audience using humour, it’s an easy way to entertain through simple and comical content.

Source: Currys (TikTok)
2. It’s very important that you…
Sound: Piano Man/Silver Springs (mashup) — Billy Joel and Fleetwood Mac
Sometimes, we just have to listen to our instincts. And that’s exactly what the “it’s very important” trend is all about.
Users share an opportunity that was presented to them years ago — whether that be making a decision about travelling the world, a new job offer, or the idea to start a business — before telling themselves that it’s “very important” to take that leap.
Alternatively, people have used this trend to encourage others to disregard unwanted advice, reminding them that it’s okay to trust their instincts and pursue what truly matters to them.
Small businesses have taken on this trend as well, sharing their own “very important” advice for aspiring entrepreneurs.

Source: Enrich The Agency (TikTok)
3. Reading client messages
Sound: We Slidin — Blue Hour
Sharing ludicrous text messages on the internet isn’t new, as there have been many cases of people posting absurd, idiotic, or downright unhinged messages from family or friends.
But now, many SMEs and side hustlers have been sharing text messages from (anonymous) clients and customers that are either unreasonable, ridiculous, or impossible to achieve.
The trend is a simple slideshow. The first slide uses the caption: “Sometimes you just have to read your client’s texts and go about your day”. The second slide then features a screenshot of the message in question.

Source: Ellenalashesuk (TikTok)
4. How dare you accuse me!
Sound: How dare you accuse me — heluvsbethany (TikTok user)
Reality TV might get a bad rap for being “trashy”, but you can’t argue that it’s produced some iconic quotes.
One comes from the show Dance Moms, a US TV series that follows young dancers and their ambitious mothers as they train and compete. And one clip of the show’s main star shouting “How dare you accuse me!” has gained immense popularity on TikTok.
Users are lip-syncing the “how dare you accuse me” line to react with anger and shock when someone insults something they love. Businesses have jumped on the bandwagon too, using the viral sound to defend their products and services in a lighthearted way.

Source: Little Moons (TikTok)
5. It’s got wabi sabi
Sound: Wabi sabi — VMedia (TikTok user)
Within the last month, a sound from the animated sitcom “King of the Hill” — paired with the song “Whirly Bird” by Gabriel Kubit — has made the rounds on TikTok.
In the clip, character Bobby Hill describes how he loves a specific rose he has grown because it has “wabi sabi” — a traditional Japanese aesthetic philosophy that focuses on finding beauty in imperfection.
It’s a great philosophy, and one that people on TikTok have used to remind others that beauty doesn’t have to be perfect. It’s something that business owners can relate to as well, and many have jumped on the popular sound to show off unique products, even if they don’t have the polish or recognition of big brands.

Source: Luali Accessories (TikTok)
6. Me too?
Sound: Safe and sound — Capital Cities
Have you ever been to a coffee shop or cafe, and accidentally said “Thanks, you too” after the server told you to enjoy your order?
It’s a common slip-up, and one that’s spawned a fun trend for hospitality businesses to follow for their social media content.
The basic idea is simple: the barista hands the customer their drink and says, “Enjoy!”, and the customer then responds with “Thanks! You too.”
But instead of leaving it at an awkward chuckle and the embarrassing walk of shame, the barista replies, “Me too?” — before the scene changes to the two of them sharing the drink together.
In other words, it’s embarrassment turned wholesome, and it’s become a popular way for cafes and other hospitality businesses to promote their offerings while having a little fun at the same time.

Source: Bubble Trouble (TikTok)
7. I Run
Sound: I Run — HAVEN and Kaitlin Aragon
Unlike others on this list, this trend doesn’t rely on a specific phrase or format — it’s simply incorporating the song “I Run” by HAVEN and Kaitlin Aragon into your content.
As with last month’s social media trends — where the 90s rock hit “What’s Up?” by 4 Non Blondes took the spotlight — this new dance/electronic tune has popped up on thousands of videos on TikTok, and businesses have been quick to leverage its popularity.
Because it’s the song itself that’s gone viral, creators are free to use it however they like. This means you can use it in any way that suits your brand — whether that’s showing off new products, fun behind-the-scenes clips, or creative storytelling.

Source: P.Louise (TikTok)
Trends change quickly, but your content doesn’t have to fall behind. Our TikTok for business guide gives you everything you need to plan, produce, and optimise posts that resonate with your audience.


