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The latest market insight from Foxtons reports that in the new homes market across the Capital, it has seen a significant jump in sales in the first half of 2025.
The latest internal data release shows itsNew Homes and Investments team during H1 of this year sold 16.5% more new homes versus H1 2024.
The data also records a 2.2% increase in the total value of new homes sold in H1 2025. First-time buyers have proved the most active, accounting for 58.5% of sales, followed by landlords (25.4%) and home movers (16.1%).
It goes on to says that mortgage buyers were the most prominent, accounting for 72.6% purchases. The remainder (27.4%) were cash buyers who have the advantage of being able to exchange in a little as 10 days.
This promising start to the year builds on what was already a strong year for the New Homes and Investment team at Foxtons in 2024, said New Homes sales director at Foxtons, Joel Ellis-Duffy.
He said: “The London property market has continued to show why it is a great long-term investment over the first six months of the year and the Foxtons New Homes team have made sure buyers, landlords and institutional investors have benefited from our expertise in navigating the market conditions.
“Looking forward, it’s reassuring to see that first-time buyers account for by far the largest proportion of our new homes activity and that a good proportion of homes are being sold off-plan.
“It’s a positive indication for H2 that, now London buyers are benefitting from improvements to the mortgage market landscape, they are pushing on with their plans to purchase. We expect this trend to continue, particularly as the government recently stated its intention to ease lending criteria further to support buyers.”
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