First, they were queuing up for tickets. Now, as 90s rock and roll band Oasis prepares to start its three-month reunion tour this Friday, music fans are itching to get their hands on some themed goods this summer — and ecommerce businesses should pay attention.
This week, a report from the industry body UK Music found that stadium tours from acts such as Charlie XCX pumped £10bn into the UK economy last year. Much of that concert spend will have gone on outfits and accessories, such as cowboy hats for Taylor Swift’s Eras tours.
Oasis might top that. Anticipation is so high, the band has even opened its own dedicated merchandise shop in Manchester city centre, called Oasis live ‘25.
You’ve gotta roll with it. Below, we highlight the top dropshipping products to stock this summer ahead of the Gallagher brothers’ long-awaited return to the stage.
1. Bucket hats
Let’s get it out of the way. Bucket hats are part of the official Oasis fan uniform, and they’ll feature heavily this summer. But if you do pick the bucket, it’s also the definition of a saturated market. Every brand from IKEA to Greggs now has its own take on the trend.
If you fancy your chances, it’s smart to pause, reflect, and utilise savvier sales and SEO tactics. You can’t sell items with the official Oasis logo, but you can use keywords like ‘90s’, ‘oasis tour’, or ‘oasis wonderwall’ (seriously, it’s trending) to help fans find your inventory.
This is a low-cost item so it’s a good idea to drum up value. Offer value packs, like a tour bundle or couples’ discount. And finally, consider using print-on-demand (POD), or working with suppliers who allow customisation, to offer limited edition designs.
2. Windbreakers and retro sunglasses
Oasis were known for their mod-inspired style that saw them wear, pretty much exclusively, retro bug-eyed shades and parka jackets. It’s still the official Gallagher costume; Noel was snapped wearing almost this exact outfit on the tube on his way to rehearsals last month.
The retro revival wave has stayed popular thanks to nostalgia marketing. But to stand out in a saturated market, today’s sellers will need to develop a brand beyond this not-so-niche.
Inject your product listings with a bit of Britpop energy by using phrases like Madchester and Definitely Maybe Drip. Bundle complementary items — think parka, sunglasses, bum bags, and of course bucket hats — to increase value and build out the fan experience.
If you’re selling on or via social media, prioritise short-form video content on TikTok and Instagram that showcases full outfits and era-specific styling.
3. Flags or banners
At every gig, ticket holders love to wave signs about to get their hero’s attention. Especially at Wembley stadium where you’re buried among an audience of 89,999. That’s why concert flags and banners with emotional or funny messages are the perfect merch to dropship.
These easy-to-pack, high-margin items are ideal for print-on-demand — and they’ll be everywhere in the crowd. Customisable options, like “DUBLIN <3 OASIS,” let fans rep their hometowns. You could also lean into retro aesthetics, such as Union Jack-themed merch.
For a more DIY approach, you could also flog the craft materials to let fans make their own signs, such as handheld A3 and A4 cards, cloth banners, and drawing materials.
4. Tambourine
You’ll find few photos of early Oasis gigs that don’t feature a tambourine (usually in Liam Gallagher’s hand, or else flying through the air after he chucked it at Noel’s head). That makes this instrument the ideal prop for fans in summer. Plus, it’s a great item to dropship.
The compact size equals low shipping costs and faster delivery. And, unlike glassware or tech, tambourines are durable, so you’re less likely to get negative reviews. Finally, most people aren’t targeting tambourine-specific audiences, so it’s a smart space to stand out.
5. Stick of rock
Dedicated fans know that VIP guests to the band’s iconic Knebworth concerts in 1996 were given a special stick of rock. On the label was printed the Oasis logo and dates of the now legendary gigs. Today, you can still find these sweet souvenirs selling online for nearly £30.
Sellers can update this product idea by offering new, revamped rock sticks for the next generation to savour. You could design stickers to add with the dates and location of this year’s gigs, or go more personalised with customisable labels that include buyer’s names.
6. Lean into 90s nostalgia
It’s always smart to think about the ripple effect that a once-in-a-lifetime reunion tour can cause. While 1.4 million fans did manage to get Oasis tickets, that still leaves tens of millions more unable to see their favourite band, and looking for other ways to scratch the itch..
There are many ways to get on the 90s nostalgia craze. You might consider flogging 90s snack bundles with Push Pops and Double Dips. Scrunchies might even return to our heads, as could classic 90s jewelery like mood rings and choker necklaces.
Phone accessories are always a big dropshipping win. Products like neon swirl, smiley face, or cassette tape phone cases will do well. You could also offer stick packs featuring grainy, artistic designs inspired by the Gallagher duo (not direct images, but evocative of their style).
The key is to test, iterate, and listen closely to customer feedback. Use your social channels to share 90s-themed content, and if something sells poorly, don’t look back in anger. Just be ready to adapt based on what sells best.
