During the peak holiday period, Camber Sands can attract up to 30,000 visitors in a single day and officers said one of the most common incidents police respond to is reports of missing children. On the busiest days, officers can receive up to 60 such reports.
To help reunite families quickly, police and partners are handing out wristbands to children on arrival, allowing parents to write their contact details on them so they can be contacted if the children get lost.
This simple measure enables officers to reunite lost children with their families in around 20 minutes, on average.
Police and Crime Commissioner (PCC) Katy Bourne visited Camber Sands to see first-hand how the Rother Neighbourhood Policing Team is working with partner agencies to keep the popular beach safe.
The team collaborates with Rother District Council’s beach patrol, the RNLI, and other organisations to manage crowds and respond to emergencies on the 2.5-mile stretch of coastline.
She said: “I am grateful that Sussex Police have such a robust process for policing and safeguarding members of the public on Camber Sands, especially their valuable work to locate missing children.
“Giving children contact detail wristbands to wear works effectively and provides a reassuring service to residents and visitors.
“It is one of the many ways that Sussex Police works with partner organisations at Camber Sands and I’m hopeful that everyone enjoys a safe and fun summer on this beautiful Sussex beach.”
The safety measures have been developed in response to past tragedies, including multiple drownings in recent years.
The collaborative approach aims to prevent similar incidents and ensure a safe environment for all visitors.
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