Startup Spotlight: Uhubs

What is Uhubs?

Uhubs is an AI-powered performance platform that helps companies build high-performing sales teams by identifying, measuring, and developing the elements that can best drive results.

At the centre of the platform is the Pulse Score, a metric that gives companies a data-driven way to understand what “good” looks like, so they can make smarter decisions in hiring, onboarding, and ongoing development of their sales teams.

Matt Milligan, CEO and co-founder of Uhubs, explains why the company was started:

“After years working in GTM consulting and seeing revenue teams struggle to understand why some people consistently outperformed others, we realised the problem wasn’t effort or tools – it was a lack of insight and clarity. We started Uhubs to give leaders the data they need to turn their people’s potential into performance.”

Uhubs is the first performance platform built specifically to decode and develop sales teams at scale.

Unlike traditional training and tools, Uhubs doesn’t just deliver content – it uses AI to measure the skills and behaviours that drive performance, helping leaders understand what top performers do differently and how to replicate that across their teams.

At the heart of the platform is the Pulse Score. Uhubs is on a mission to make their Pulse Score the industry benchmark for sales effectiveness, in the same way that NPS (net promotor score) became for customer loyalty.

Absolutely – and it’s growing.

Sales Force Effectiveness (SFE) has become a top priority for revenue leaders, especially as economic pressures are forcing businesses to do more with less.

Despite how many sales tech programmes are out there, only 28% of salespeople are expected to hit target in 2025 (Salesforce), and turnover rates in sales remain among the highest of any function.

Companies are realising that the real differentiator isn’t more tools – it’s talent. But traditional sales teams often lack the data to answer core questions around what makes a top performer, where capability gaps are and how to hire and retain the best people.

Uhubs exists to fill that gap. The company combines psychometrics, live call analysis, and AI to build a complete picture of individual and team potential.

Their Pulse Score helps sales leaders more effectively track and improve their team over time – providing a benchmark that turns people performance into a measurable, manageable metric.

As go-to-market teams become more data-driven, Sales Force Effectiveness is is shifting from a “nice to have” to a must have.

Uhubs is at the forefront of this change, allowing companies to make smarter hiring, onboarding, and development decisions that drive measurable commercial impact.