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The property portal says that the Prospect Plus product is designed to connect agents with these high-intent prospects potentially planning to sell their home within the net 12 months.
It points to early results from the 150 agents using the product that it says shows a conversion rate of over 40% from valuation requests to instructions already delivering a strong return on investment for Zoopla customers.
The portal said this new product unlocks more than £2bn in potential sales commission value for estate agents.
Zoopla has been building its MyHome audience for several years with more than four million homeowners now using the tool to stay informed on their property’s value, housing equity, local demand, and recent sales in their area. There are typically around 100,000 new sign ups every month and some 700,000 have signalled an intent to move in the next 12 months, creating a powerful pool of in-market sellers.
Rich Hayes, COO at Zoopla, commented: “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents. Homeowners come to Zoopla for home valuations and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.”
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