Sweet Mandarin & Grapefruit has been crowned Baylis & Harding’s inaugural home scent of the year
A good hand wash leaves a lasting impression on guests when they have a poke around your home, so it’s something to keep in mind the next time you invite someone over.
Three in four people (74 per cent) take note of the smell of the hand wash, and having a beautifully scented home gives us a confidence boost too, as nine out of 10 Brits feel better about inviting people over when their home smells great, according to the new poll.
The research of 2,000 UK adults comes as Sweet Mandarin & Grapefruit has been crowned Baylis & Harding’s inaugural home scent of the year and in celebration of the Discover Your Signature Fragrance campaign launch.
When asked what unusual scent Brits would like to see crafted into a hand wash, baked bread topped the list (19%) followed by freshly cut grass (15%) and thirdly fresh coffee (14%).
Elsewhere, the study revealed that fragrance plays an increasingly important role in the way we live and feel at home. Cleanliness (56%) is the number one feeling most associated with home scents, followed by comfort (51%) and calmness (49%).
According to the data, eight in 10 Brits (79%) say they are inspired by other people’s nice smelling homes, while 89% feel more confident having guests over when their home smells nice.
And our nose plays apart in our romantic lives too, with more than half of those surveyed (52%) revealed they would end a relationship if a partner’s home smelt bad. A third (31%) also revealed they would avoid going to someone else’s home if it smelt bad.
Therefore, it’s no surprise that Brits are keen to make their homes smell nice. The study revealed each household spends around £25 a month on home fragrances, including hand wash, which equates to a huge £8.8 billion across the UK over the course of a 12-month period.
Citrus is a hit with Brits, as more than one in three (32%) lean toward these type of scents, While other top household scents include fresh laundry (35%), lavender (30%) and coffee (23%), while cigarette smoke (48%), body odour (46%) and rotten food (43%) topping the least-liked fragrance list.
Renowned scent expert Suzy Nightingale revealed that a good scent has the power to give us a boost in energy and mood, and she has revealed what our choice in hand wash and home fragrance might say about us.
‘Our sense of smell is a hidden superpower that we can tap into whenever we need, selecting hand wash scents to enhance our mood and help us feel better every single day,’ Nightingale shared.
‘Our choice of scent, whether that’s as a perfume or hand wash, also indicates something about who we are. So those who choose Sweet Mandarin & Grapefruit as their favourite fragrance are confident individuals who welcome a lively home – perhaps enjoying entertaining guests regularly.’
Tania Slater, co-founder of Baylis & Harding, said: “We’ve always known the power of scent, whether its floral fragrances or bursts of citrus. We’re thrilled to spotlight Sweet Mandarin & Grapefruit as our first ever Home Scent of the Year, a smell that perfectly captures the refreshing and uplifting experience people want in their homes.
“Part of our Signature collection, Sweet Mandarin & Grapefruit has been a customer favourite since launch, so we’re under no illusion how important nice smells are to people.”
The Baylis & Harding Signature hand wash collection features a refreshed range of hand washes in a choice of seven distinct fragrance profiles, from energising citrus scents, warming vanilla undertones and earthy fragrances such as cedarwood and amber.
For further information, and to Discover Your Signature Fragrance please visit the Baylis & Harding website here: https://baylisandharding.com
