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iamproperty has introduced a series of updates to its lead generation solution for estate agents, Marketing Toolkit.
The five new features were unveiled at an online event this week to more than 400 agents, with the biggest announcement the addition of a market appraisals module.
Features available within the Market Appraisals module include pre-appraisal presentations, a client circumstance checker, unlimited templates, tailored appraisal presentations and proposals, nurture journeys, lost lead tracking and smart reporting. An integration with iamproperty’s CRM solution means it also simplifies data entry, from valuation bookings right through to post-appraisal follow ups.
Other new features include the Property Comparison Report. This combines recent sales, current listings, and local trends into a single report, while competitor analysis allows agents to compare their branch to other local agents.
Ben Ridgway, co-founder of iamproperty, said: “With these updates, the Marketing Toolkit gives agents one comprehensive solution to take care of prospecting, campaigns, lead generation and market appraisals. It’s all about making sure they stand out from the crowd, with everything they need to enhance their prospecting, win more instructions and increase their market share.”
“As with all our solutions, we’ve worked closely with our partner agents to develop and test the latest features to make the Marketing Toolkit a must-have,” he added.
iamproperty’s latest Marketing Toolkit update comes in the same week that the company has agreed a strategic partnership with Reapit, in a bid to encourage more estate agents to use online auctions to sell properties.
Jamie Cooke, co-founder of iamproperty, said: “Aligning with Reapit will give even more agents access to auction, at a time when there’s never been more demand.”
Dr Neil Cobbold, commercial director, Reapit, added: “Our strategic partnership with iamproperty gives thousands of agents direct access to the UK’s largest auction service, helping them tailor their sales offering to meet the needs of their customers through our seamless integration.”
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