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Zoopla has shared an update on how it has driven stronger results for agents in Q1. This includes a 19% surge in valuation lead for agents, supported in part by the property portal’s latest marketing campaign, which launched two weeks ago and is focused on valuation messaging to drive more serious sellers for agents.
Valuation lead quality is up 19% year-on-year, with a marked increase in potential sellers submitting a lead intending to move in the next three months.
Zoopla says it is also investing continuously on lead quality as well as ways to improve its search experience on-site, with signed-in sessions on the website now said to be at an all-time high.
Consumers creating alerts for properties both ‘for sale’ (+16%) and ‘for rent’ (+19%) are up significantly, with these users receiving an email and push notification as soon as a property that matches their needs is listed on Zoopla.
Product improvements are planned as part of Zoopla’s pipeline for Q2 to further improve valuation lead quality, according to Rich Hayes, chief operating officer at Zoopla.
Hayes said: “Our number one focus at Zoopla is delivering quality, not just quantity of leads, and it’s fantastic to see the progress we have made against this ambition in the first quarter of the year. Work is underway to ensure we’re translating this value into agents in every part of the country, with much more to come in this space.”
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