Thailand is a very popular hub for startups at the moment. Incredibly, many of these startups are also highly successful, with companies like Ascend Money recently hitting unicorn status. There is strong interest in fintech startups, largely due to 70% of the population preferring digital payment solutions. E-commerce is also booming, with AI-powered shopping experiences leading the way. From startups in fintech to AI and healthcare, Thailand is rich with ventures that are performing well and making a genuine impact, from financial inclusivity to sustainable tech solutions.
Why Is Thailand A Popular Place To Launch A Startup?
Thailand is a culturally diverse and beautiful country, and it isn’t hard to see why people would choose it as a place to launch their startups. Thailand is well known for its expat lifestyle, and with its modern infrastructure and even world-class healthcare, it is an ideal location to start a business and settle long-term.
Thailand’s startup ecosystem is expanding rapidly, making this the perfect time for entrepreneurs, innovators, and investors to get involved. Beyond the country’s growing digital economy, another attractive factor is the strong support from the government, which leads to many investment opportunities, critical for any startup.
There are also numerous companies that specialise in guiding startups, whether through funding, mentorship, or business partnerships.
Thailand has always been regarded as a place where businesses can operate cost-effectively, meaning startups have the opportunity to benefit from manageable operational costs.
It is also well located, being close to major economic hubs such as India and China. All of these factors combined have positioned Thailand as a very popular destination for launching and scaling startups.
10 New Startups In Thailand To Watch
These ten recent startups are definitely worth keeping an eye on:
1. Lief Capital Limited
Lief Capital Limited is a fintech startup founded in 2021 in Bangkok. The company focuses on the financial needs and management of pre-retirement and elderly individuals.
This is the first company in Thailand to specifically cater to the elderly demographic. The startup offers simulations to help users understand how achievable their retirement goals are.
Lief Capital is a fund management company that helps individuals manage their personal investment funds more effectively.
2. LINE MAN Wongnai
LINE MAN Wongnai is a 2020 startup focused on on-demand food delivery in Thailand. The company is highly successful, with strong investors behind it and a valuation of around £1 billion as of 2025.
Wongnai, which was a restaurant review platform founded in 2010, merged with LINE MAN—which offers food and grocery delivery services—in 2020. The merger has proven very successful, leading to nearly 90% of Thais using the app and more than 50 million users.
This startup has the potential to rival Grab, one of Thailand’s leading food delivery competitors.
3. Eazy Digital
Eazy Digital is an insurtech startup established in 2022 in Bangkok. They specialise in providing insurance solutions for brokers and agents. The company successfully raised over £800,000 in an oversubscribed seed round led by Wavemaker Partners.
The startup offers a platform that not only generates revenue but also boosts efficiency by leveraging automation and data insights.
What makes this startup particularly notable is its identification of a key issue in the Thai market: smaller insurance companies still use Excel, LINE chats, and phone calls to manage operations. These businesses lack the capital of larger investment firms to build their own software. Eazy Digital aims to level the playing field by offering those same tools to smaller firms.
4. Ira
Ira is a femtech startup that was founded in 2021, focusing on tackling period poverty and producing biodegradable, organic feminine products.
The company provides affordable, subscription-based hygiene products delivered directly to consumers’ doors.
Ira is proud to be the first feminine hygiene brand in Thailand to prioritise both accessibility—in terms of pricing and distribution—and environmental sustainability.
5. DataScale
Founded in 2023 in Bangkok, DataScale specialises in a powerful online database diagram tool that allows users to effortlessly create ER diagrams based on their current schema and SQL queries. It also visualises transformational logic using lineage flows.
The company focuses on automatic data lineage mapping from SQL transformations, semantic search for data assets and documentation, and GraphLM data context retrieval for LLMs.
6. SunSawang
SunSawang is a greentech startup launched in 2021 that focuses on bringing renewable solar energy to communities without access to the national grid.
The rural villages served along the Thailand–Myanmar border are often without electricity. By providing solar home systems and lanterns, SunSawang ensures that these communities are not overlooked. By hiring and training local technicians and salespeople, they also offer long-term empowerment to these residents through jobs and technical skills.
7. HydroNeo
HydroNeo is an agritech startup founded in 2021, specialising in shrimp farming through its IoT Smart Farming Management System.
Shrimp production in Thailand has declined significantly in recent years, partly due to a lack of access to modern technology and knowledge, leading to fewer farmers. HydroNeo addresses this gap by bringing smart solutions to the forefront of aquaculture.
With features such as automated farm monitoring, weather alerts, and disease detection, the platform helps farmers reduce energy use while increasing productivity and profitability.
8. SCI INNOVATECH CO., LTD.
This Thailand-based startup was established in 2018 with a strong focus on deep tech. They specialise in R&D innovations aimed at global markets.
SCI Innovatech develops advanced technologies and high-quality products to support scientific testing. Their range includes environmentally-related technologies, smart electronics, and products with self-cleaning and water-repellent properties.
Their integration of deep tech with AI and IoT makes them a promising startup to watch in the years ahead.
9. Papaya
Papaya is a foodtech and fintech startup founded in 2022. The company has developed an all-in-one restaurant POS system, reimagined with AI.
The Papaya platform allows customers to order and pay using their mobile phones, which in turn reduces staff workload and increases revenue.
The startup addresses significant challenges in the hospitality industry, such as labour shortages and slow post-COVID recovery. Their web-based cloud solution connects seamlessly with over 150 different POS systems.
10. VISAI AI
This Bangkok-based startup was launched in 2022 and has already raised more than £1 million from investors.
VISAI AI is an end-to-end big data analytics and AI company offering three main services: AI Solutions, an AI Cloud Platform, and AI Training.
Their mission is to strengthen the operational capabilities of organisations and their employees, helping them stay competitive in an increasingly digital world.
