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A new residential property intelligence tool has been launched for estate agents, combining data and AI.
REalyse’s analytics has been designed to allow agents to impress prospects and win more listings, presenting as local experts with little to no prep time needed. The tools, which are also available to consumers, will mean agents benefit from working with well-informed clients who are better equipped to move forward with transactions.
The geospatial platform is said to bring together more than 100 data sources covering planning and policy, land information, achieved rents, market data, detailed comparables, demographics and more. The sophisticated platform delivers up to 800 data points per property, far beyond anything previously available to agents or the vendors and buyers they work with.
The new valuation platform means that not only can agents and consumers gain the most accurate valuation judgements for a property but can also make use of predictive modelling tools which provide an outstanding indication of a property’s future sale price or rental performance.
Access to the most advanced data set in the UK market will allow agents to stand out from a crowded market and attract more listings. The REalyse platform allows agents to generate accurate, branded valuation reports, and to instantly demonstrate local market expertise, which would otherwise take years to develop. With superior marketing knowledge and trusted valuation insights, agents can confidently demonstrate their expertise, earn client trust, and ultimately win more business. This edge allows them to convert leads while they are still hot – staying ahead of the competition and building lasting client relationships. With buyers and sellers better informed on where they stand, transactions will also be quicker, allowing estate agents to be more productive.
As part of REalyse’s Pulse valuation platform, users also get access to a groundbreaking generative AI assistant, which harnesses a database of over 27 million UK residential properties, combining advanced analytics with a user-friendly interface to deliver instant, actionable insights. The tool offers personalised property recommendations based on user preferences and market conditions, representing a fundamental shift in the way people search for property in the UK.
Irakli Menabde, chief operating officer at REalyse, commented: “Buying or selling a home will always be a hugely emotive experience, but we want to help all involved parties make far more informed decisions. By opening up data access through the REalyse platform, buyers and sellers can think with their heads as well as their hearts, while agents can be far more productive and deliver a better experience.
“The REalyse platform means agents will be able to provide branded valuation reports which buyers and sellers can actually trust. Not only will homemovers and investors be more informed about where they truly stand, and therefore a better quality lead, but agents will also be able to leverage these insights to become true regional experts, irrespective of their personal experience with an area. That means winning more business, converting more leads, and improving the liquidity of the property market, no matter whether an agent is working with a residential buyer, an investor or a developer.
“With our tools, everyone is more informed, and consumers can make their property decisions more quickly and objectively. This is a game changer for the property market.”
Greg Boxer, Head of Sales at REalyse, added: “As someone who worked as an estate agent for 10 years, I understand how transformational this platform is. These data insights have simply never been available before now yet can be utilised by agents to not just win more listings, but to help people make more informed decisions. Full valuations which might have taken hours in the past can now be generated within a couple of minutes, and at an unparalleled level of accuracy. Our valuation offering means properties will be priced correctly from the outset, cutting the time on the market and the number of viewings needed to sell. A more transparent property market is a more efficient one, and estate agents are perfectly placed to benefit.”
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