The United Arab Emirates has rapidly become a global hub for financial technology, with a thriving fintech ecosystem that is revolutionising banking, payments and digital finance.
Driven by innovation, government support and an increasingly tech-savvy population, fintech startups in the region are completely reshaping how businesses and consumers manage their money. From AI-powered investment platforms to seamless payment solutions, these companies are at the forefront of financial transformation.
With the rise of cashless transactions, blockchain technology and digital banking, the UAE is attracting fintech startups that offer cutting-edge solutions to modern financial challenges. Also, plenty of these companies operate within the country’s dynamic free zones, benefiting from favourable regulations and access to global markets.
What Makes the UAE a Good Destination For Fintech Startups?
The UAE is a dream destination for fintech startups, and it’s easy to see why. The government is actively encouraging innovation by means of a variety of different initiatives, including things like regulatory sandboxes that let startups test their ideas without jumping through endless hoops. Plus, setting up a business here is straightforward, with free zones offering tax perks and easy licensing.
But, it’s not just about policies – people in the UAE are tech-savvy and eager to embrace digital banking, crypto and cashless payments. That means fintech startups have a ready-made audience. Add to that financial hubs like DIFC and ADGM, where startups can connect with investors and industry leaders, and it’s a recipe for success.
With its strategic location, strong infrastructure and business-friendly environment, the UAE is attracting fintech startups from all over the world. Whether you’re working on blockchain, AI-driven finance or next-gen payment systems, this is the place to be for fintech innovation.
Top 10 Fintech Startups in the UAE
Here are 10 of the top fintech companies in the UAE.
Mamo Pay
Founded in Dubai, Mamo Pay offers digital payment solutions designed to simplify financial transactions for businesses and individuals. The platform enables users to send and receive payments instantly, manage expenses and streamline financial operations.
With a focus on user-friendly interfaces and robust security measures, Mamo Pay addresses the need for efficient payment systems in the region. Their services include local bank transfers directly from the Mamo dashboard, enhancing convenience for vendors and partners.
By providing transparent pricing and flexible payment options, Mamo Pay has become a trusted partner for over 3,000 businesses, contributing to the UAE’s evolving fintech landscape.
Tabby
Established in 2019, Tabby is a leading Buy Now, Pay Later (BNPL) provider in the Middle East and North Africa (MENA) region. The platform allows consumers to split their purchases into interest-free instalments, offering instant approval and extensive merchant partnerships.
Tabby’s user-centric approach and seamless integration with retailers have propelled its rapid growth, making it a popular choice among shoppers seeking flexible payment options. By addressing the demand for alternative credit solutions, Tabby has positioned itself as a key player in the region’s fintech sector.
Ziina
Ziina is the UAE’s first peer-to-peer payment app, aiming to bring the next generation of financial services to the Middle East. Based in Dubai, Ziina offers a simple and secure way for users to send and receive money instantly, accept cashless payments and manage transactions.
The platform’s commitment to innovation and user experience has led to significant growth, including securing a Stored Value Facility Licence from the UAE Central Bank and raising $22 million in Series A funding. Ziina’s focus on simplifying payments for both individuals and businesses underscores its unique position in the market.
Invest Sky
Invest Sky is a fintech startup based in the UAE, offering investment solutions tailored to the needs of modern investors. The platform provides tools and resources to help users make informed investment decisions, focusing on accessibility and user education.
By leveraging technology and data-driven insights, Invest Sky aims to democratise investing in the region, making it more approachable for a broader audience. Their commitment to transparency and user empowerment sets them apart in the fintech landscape.
Huspy
Huspy is a UAE-based fintech company specialising in simplifying the home financing process. The platform connects homebuyers with mortgage options, streamlining approvals and offering personalised guidance.
By leveraging technology to reduce paperwork and enhance transparency, Huspy addresses common pain points in property financing.
Their user-centric approach and partnerships with leading banks have positioned them as a trusted advisor in the real estate and fintech sectors.
Sarwa
Sarwa is a robo-advisory platform founded in Dubai, offering automated investment services to individuals seeking diversified portfolios. By combining technology with human expertise, Sarwa provides personalised investment strategies with low fees, making investing more accessible.
Their commitment to financial literacy and customer support has contributed to their reputation as a reliable investment partner in the UAE’s fintech ecosystem
Beehive
Beehive is a peer-to-peer lending platform based in Dubai, connecting SMEs seeking finance with investors looking for attractive returns.
By bypassing traditional banking channels, Beehive offers faster access to capital for businesses and better rates for investors. Their innovative approach to crowdfunding and commitment to supporting the SME sector have made them a significant player in the region’s fintech industry.
NowMoney
NowMoney is a UAE-based fintech company focused on providing digital banking solutions to low-income migrant workers. The platform offers mobile banking services, including salary payments and remittances, addressing financial inclusion challenges.
By offering accessible financial services to underserved populations, NowMoney plays a crucial role in promoting economic empowerment and social impact in the region.
PayBy
PayBy is a fintech company operating in the UAE, offering comprehensive digital payment solutions for consumers and businesses.
The platform provides QR code payments, mobile wallets, and integration with various services, enhancing the cashless payment ecosystem. PayBy’s focus on security, convenience and partnerships with local merchants has contributed to its rapid adoption, supporting the UAE’s vision of a digital economy.
Baraka
Baraka is a commission-free investment platform based in the UAE, enabling users to invest in global stocks and ETFs. The platform offers educational content, real-time market data and a user-friendly interface, catering to both new and experienced investors.
By removing barriers to entry and promoting financial literacy, Baraka aims to democratise investing in the region, aligning with the growing trend of accessible fintech solutions.
