The study leveraged advanced click heat mapping technology across Contentive’s portfolio of four industry-leading finance brands, which reach 1.3 million senior professionals globally. The analysis revealed three critical insights for media buyers and planners:
- Validated Performance Metrics: Brand sponsorship sections delivered 51% higher engagement rates, providing clear evidence for media investment decisions
- Precision Targeting: Heat map analysis confirmed concentrated engagement in sponsored content areas, demonstrating optimal placement for reaching senior finance decision-makers
- Pipeline Impact: Direct correlation between strategic brand visibility and pipeline development, offering measurable ROI for marketing investments.
For agency leaders and brand marketers seeking to optimise their B2B media strategies, Contentive offers multiple engagement channels:
- Native Content
- Newsletter Sponsorships
- Solus Mailshots
- Live Broadcasting
For more information about Contentive’s research or to discuss partnership opportunities, please visit Contentive or contact Mariette Armitage
About Contentive:
Contentive is a leading B2B media company specialising in connecting brands with senior finance professionals globally. Through its portfolio of trusted media brands, Contentive delivers essential insights and connections to over 1.3 million decision-makers worldwide, offering strategic solutions for organisations targeting the finance sector.
Notes to Editors:
A/B test results demonstrated 408 clicks versus 271 for non-sponsored content
Methodology:
- A/B Testing: Contentive conducted A/B testing across its finance newsletters, comparing engagement between branded sponsor content and non-branded content
- Metrics: Engagement measured through total and unique clicks on sponsored versus non-sponsored content
For further information or interview requests, please contact:
Mariette Armitage – Sales Director
+ 27 060 751 5623
Media Contact
Mariette Armitage, Contentive, 27 060 751 5623, [email protected], https://contentive.com/
SOURCE Contentive
